Brandweek Recap: New Engen CEO, Justin Hayashi, and Jason Harvey, SVP of Business Operations and Subscriber Growth at BET+ Share the Main Stage

NE Brandweek


MIAMI, FL - We had a blast connecting, learning, and presenting at #Brandweek in Miami last week! Our partner, Jason Harvey, SVP of Business Operations and Subscriber Growth at BET+, and our CEO, Justin Hayashi shared the Main Stage for a discussion on the future of subscription video-on-demand (SVODs), how advertising models must adapt to stay ahead of the fast-changing market and consumer needs in this inflationary time, the power of agility in creative development, and BET+’s keys to success.

Our creative team collaborated with our partners at 8Greens to offer a co-branded swag opportunity for conference attendees.
Shout out to everyone at New Engen, 8Greens, and BET+ who made this possible, including Alyssa Gay, Anna Otieno, Ryan Anthony, Nate Brown, Genesis Reyes, Natasha Kroll, Hannah Marsh, Sean Carney, Nora Bafus, Carli Gernot, Chanel Montgomery, Hillary Namba, Justen Van Dyke, Lucy McQueen, Candice Gray.


Thank you to everyone who engaged with us during our presentation.
Lastly, thank you Adweek for hosting us, and Sean T. Smith for the amazing photos. We can’t wait for next year!

Missed our session? Watch the video recap now.

About BET+
BET and Centric are the primary networks under BET Networks (BETN), a subsidiary of Viacom Inc., and the leading provider of ground-breaking original sitcoms, dramas, and world premiere movies, reaching more than 90 million households in the United States, Canada, the Caribbean, the United Kingdom, and sub-Saharan Africa. BET Networks is the definition of the TOTAL MARKET APPROACH, delivering brands key relevance to an audience that drives attitudes, behaviors, and lifestyles that ultimately influence what’s hot, what’s next, and what matters to the mass market. BETN delivers a powerful, diverse audience of African American influencers who shape pop culture, establish trends, and are the “must-have” consumers who recommend and influence what gets purchased in key consumer categories of music, automotive, fashion & movies, and more!

About 8Greens
Only 13% of Americans get their daily minimum requirement of greens. We are on a mission to get this number higher by helping get greens into people’s busy lives. We are increasing awareness and consumption of the vital nutrients that come from greens by making delicious products in simple and convenient formats. The 8 real greens in our hero product are spinach, aloe vera, wheatgrass, kale, blue-green algae, spirulina, chlorella, and barley grass, combined in a delicious effervescent tablet with zero sugar. Founder and health and wellness expert Dawn Russell develop products that fit real-life routines helping to make nutrition more accessible and the consumption of greens easy, delicious, and affordable.

About AdWeek
Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.

About New Engen
New Engen is a performance marketing agency helping brands find breakthroughs to unlock and accelerate growth. Born digital, tech-forward, and performance-driven, we lean on a data-driven, agile approach to marketing strategy and creative development to help brands outpace their competitors and stay ahead of the ever-evolving digital ecosystem. New Engen is based in Seattle with offices in New York, Los Angeles, Charlotte, and Charlottesville.

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