*The following is a summary of an article originally published by Digiday on March 14th, 2024.
SEATTLE, WA — In the dynamic realm of digital marketing, agencies are adopting fresh strategies to cater to brands' evolving demands. At the forefront of this shift is Razorfish: pioneering innovative solutions like its recent move to establish an in-house team and meet the evolving needs of brands head-on.
When it comes to hiring in-house creators and considering other models, Kelly Dye, VP of Influencer Strategy at Acorn Influence, a New Engen company, has this to say:
“What would worry me as a hiring manager is the fact that the goal for an influencer is typically to quit their 9-to-5 so that they can focus on their influencer career full-time.”
As agencies explore different strategies to stay competitive, there's a divide on which approach is more effective: in-house teams versus external partnerships. Are you weighing both options for your brand's influencer marketing strategy?
Discover how Razorfish's in-house creator offering is revolutionizing digital marketing practices by reading the full article on Digiday.
About Digiday
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
About Acorn Influence
Acorn Influence, a New Engen company, is a leading and innovative creator marketing solution that generates genuine relationships between consumers, shoppers, creators, and brands by curating and amplifying actionable content. Their integrated influencer network, technology, and campaign solutions are the choice of more than 50 of the world's leading advertisers, including household names like General Mills, Mondeléz, Coca-Cola & more. From influencer curation to content development, media deployment and measurement, Acorn Influence has developed a seamless process to create maximum impact and drive accountable growth. They drive client satisfaction by anticipating their needs, constantly bringing new opportunities to their attention, and through seamless, agile execution. Their “best in class” recruitment practices, unique tech-enabled solutions, and digital expertise drive impactful storytelling across the full marketing funnel and diverse audiences.