Digiday: Kelly Dye on In-House Creator Offering News
*The following is a summary of an article originally published by Digiday on March 14th, 2024.
SEATTLE, WA — In the dynamic realm of digital marketing, agencies are adopting fresh strategies to cater to brands' evolving demands. At the forefront of this shift is Razorfish: pioneering innovative solutions like its recent move to establish an in-house team and meet the evolving needs of brands head-on.
When it comes to hiring in-house creators and considering other models, Kelly Dye, VP of Influencer Strategy, has this to say:
What would worry me as a hiring manager is the fact that the goal for an influencer is typically to quit their 9-to-5 so that they can focus on their influencer career full-time.Kelly Dye, VP of Influencer Strategy
As agencies explore different strategies to stay competitive, there's a divide on which approach is more effective: in-house teams versus external partnerships. Are you weighing both options for your brand's influencer marketing strategy?
Discover how Razorfish's in-house creator offering is revolutionizing digital marketing practices by reading the full article on Digiday.
About Digiday
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.
