SEATTLE, WA - We are thrilled to announce that we are taking another big step forward in our mission to help brands unlock profitable growth and maximum ROI across the digital ecosystem. This past week, we completed our second major addition to the New Engen platform in LT Partners - a rapidly growing and industry leading partner marketing agency, led by Lacie Thompson, founder and CEO, and Steve Tazic, GM.
LT Partners’ success is underpinned by a commitment to driving performance through holistic measurement and full-funnel strategies that closely mirrors our philosophy for paid media. Their unique measurement capabilities are underpinned by LIFT, a technology platform developed in-house, which provides real-time insight on publisher impact and drives smarter optimizations across the publisher ecosystem. With their strategic approach to partner marketing, LT Partners emphasizes accountable, scalable growth and incremental impact rather than short-term thinking.
The arrival of LT Partners is a significant milestone for our agency. With their expertise in affiliate marketing management, media relations, and transformative partnership performance analytics, we are poised to unlock new levels of success for our clients.
"The addition of LT Partners' partner marketing capabilities not only builds on New Engen's industry-leading full-funnel performance offering, it opens up even greater opportunities for powerful business outcomes for our clients," said Justin Hayashi, New Engen CEO. "LT Partners brings a performance lens to organic and earned media that complements New Engen's deep paid media expertise, driving accountable, measurable growth for brands across the full digital ecosystem. As a bonus, it strengthens influencer marketing synergies, with Acorn Influence and LT Partners jointly positioning the greater organization to provide a unique in-market solution for brands. We also share a commitment to following a holistic measurement approach that doesn't just favor deal sites. That shared holistic view, combined with their impressive 100% year-over-over growth rate, plays out more broadly in how we serve clients as well, delivering the most expansive, optimized performance strategies possible. “
Our goal, as always, is to deliver the strategies and capabilities that help our clients grow their businesses. Since we started New Engen nearly seven years ago with a focus on performance media, this goal has been our north star as we prioritize our areas of investment and evolve how we drive impact for our clients.
As we look ahead to the next 2-5 years, we see partner marketing playing an increasingly critical role in the success of a digital performance program and the growth of e-commerce businesses overall. Affiliate marketing has evolved from its roots as a lower-funnel couponing-focused channel into a full-funnel opportunity for brands encompassing aspects of PR and influencer marketing, and the strategic and measurement demands of the channel have increased accordingly. We believe that the brands best able to meet those demands and to develop and execute unified strategies across paid, earned, and owned media will be positioned to capture the growth tailwinds of the future.
Our clients will now have access to LT Partners’ offerings in addition to our existing services focused on profitable growth. If you have any questions or wish to discuss what this exciting new opportunity means for your business, get in touch!
Read the full press release on GlobeNewswire.
About New Engen
New Engen is a performance marketing agency helping brands transform their marketing programs to unlock profitable growth and maximum ROI. Managing around $1B in annual ad spend, New Engen is partner to over 100 multi-national brands, Fortune 500 companies and industry disruptors. Born digital, measurement-led, content-powered, and performance-driven, New Engen delivers agile, customer-focused marketing strategies and innovations to help brands stay ahead of the ever-evolving digital ecosystem. New Engen won the 2022 Google Premier Partner of the Year Award for driving Online Sales, is an Inc. 5000 Fastest Growing Company, an Adweek Fastest Growing Agency and was also named to Inc.‘s Best in Business list.
About LT Partners
Founded in 2018 by CEO Lacie Thompson, LT Partners is a leading digital marketing consulting agency that specializes in strategic partnerships and performance marketing. Services and solutions are designed to strategically scale any business with a digital presence. LT Partners works with an array of brands such as 1800Flowers, Cash App, Chico's, Credit Karma, Goldbelly, Soma, Universal Standard, and more. To see a full list of their client roster, you can find it here https://lt.partners/clients/.
About Acorn Influence
Acorn Influence is one of the fastest-growing companies in the rapidly expanding influencer marketing space. Their integrated influencer network, technology, and campaign solutions are the choice of more than 50 of the world's leading advertisers, including household names like General Mills, Mondeléz, Coca-Cola & more. From influencer curation to content development, media deployment and measurement, Acorn Influence has developed a seamless process to create maximum impact and drive accountable growth for their clients. Acorn Influence has been named to Inc. 5000 Fastest Growing Company for 2021 and 2022. Learn more at www.acorninfluence.com.