New Engen and DoDilly Partner to Elevate Brand Safety and Compliance in Creator Marketing
In response to increasing regulatory pressure and the complexities of creator marketing at scale, New Engen has partnered with DoDilly to ensure brand safety and FTC compliance are seamlessly integrated into every campaign.
DoDilly, a tech platform designed for automated compliance auditing, reviews creator content—including images, videos, captions, and even comments—for potential FTC violations, exclusivity breaches, and brand-safety risks. This proactive solution allows New Engen to safeguard campaigns from the start, ensuring smoother execution without compromising speed or scale.
Working with New Engen makes brand safety seamless. Their team brings the expertise, tools, and behind-the-scenes monitoring needed to safeguard campaigns from compliance risks, FTC violations, and contract breaches.Lindsey Campbell, Omnichannel Marketing Advisor and New Engen client
Over just a few months, DoDilly audited thousands of creator posts and flagged potential issues early, resulting in zero infractions across campaigns. This level of diligence not only reduced FTC exposure but also strengthened trust between brands and their audiences.
Protecting brand trust is a core mission at New Engen. This partnership with DoDilly ensures our clients can confidently invest in creator marketing at scale, knowing that compliance and safety are built into every single campaign.Justin Hayashi, CEO of New Engen
Brand safety and compliance are non-negotiables for marketers. By partnering with DoDilly, we’re able to offer clients peace of mind that their creator campaigns are protected from risk and built to scale with confidence.Heather Nichols, CRO at New Engen
Looking forward, the partnership is poised to meet the growing demand for scalable, tech-enabled compliance—particularly for brands in the CPG, automotive, and retail sectors.
Compliance is often seen as an obstacle to creativity, but our technology makes it an enabler. Together with New Engen, we’re ensuring campaigns are innovative but also safe, compliant, and brand-protective.George DePree, CEO of DoDilly
Read the full press release on GlobeNewswire.
