EMARKETER: Ashley Hill on the Future of Affiliate Marketing
The following is a preview of EMARKETER's Affiliate Marketing 2025 report, published September 2025.
Affiliate marketing is entering a new phase of growth and visibility. As EMARKETER reports, the channel is expected to drive over $210 billion in US ecommerce sales in 2025, fueled by continued retail momentum and the accelerating impact of generative AI tools like ChatGPT.
With AI reshaping how consumers discover and shop for products, the affiliate space is being pushed into the spotlight—creating new opportunities and raising fresh challenges for brands, publishers, and platforms alike. One of the biggest areas of both promise and scrutiny is influencer-driven affiliate marketing.
Speaking with EMARKETER, New Engen VP of Affiliate Ashley Hill shared, "We had to get very smart about who we're working with." As brands increasingly look to influencers and content partnerships to drive performance, Ashley’s insight reflects the importance of thoughtful, data-informed partner selection in a rapidly evolving landscape.
Download EMARKETER's Affiliate Marketing 2025 for a full deep dive on what's shaping the affiliate landscape in 2025, enriched with insights from Ashley Hill and other industry leaders.
About EMARKETER
Insider Intelligence is now EMARKETER, the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals. Providing a comprehensive suite of resources, including forecasts and insights, to help revenue-driving teams anticipate changes across marketing, advertising, and commerce landscapes.
