Digiday: Andrew Richardson on Pinterest’s Rising Share of Ad Budgets

The following is a summary of an article originally published by Digiday on May 16, 2025.

Pinterest is steadily climbing its way up the priority list for media buyers, as enhancements to its ad platform attract more performance-driven marketers. While spend on the platform still represents a small portion of most ad budgets, momentum is clearly building.

For those where it [Pinterest] is part of the plan, we’ve seen investment levels range from 0.50% to 11% of their budgets over the past year or so.

He also notes, “A brand might have 30% of their budgets going to Meta, and 3–15% of their budgets going to Pinterest.”

Read the original article from Digiday, As Pinterest improves ad platform, advertisers continue to increase spend.

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