Creative × Tech Podcast: Caroline Levere on AI and Authentic Creator Marketing
This blog summarizes Caroline Levere’s appearance on The Creative × Technology podcast, released July 21st, 2026.
SEATTLE, WA – On the inaugural episode of The Creative × Technology podcast, Caroline Levere, SVP of Performance Creator at New Engen, shared her perspective on how brands can balance AI innovation with authentic creator content as the creator economy continues to evolve.
In conversation with Dan Mouradian, SVP of Global Client Solutions at Innovid, Caroline explains that while AI is transforming the way marketers source creators, optimize campaigns, and streamline production, it is not replacing the human element that makes creator content effective. Authenticity, she argues, remains the foundation of high-performing campaigns.
Looking ahead, Caroline predicts that AI adoption will continue to accelerate—but not in a straight line. As marketers experiment with new technologies, consumer expectations will ultimately determine where AI adds value and where genuine human perspective continues to matter most.
The conversation reinforces a simple but important takeaway: the future of creator marketing isn't about choosing between AI and authenticity. It's about using technology to empower creators while preserving the trust and relatability that drive performance.
Listen to Caroline's full conversation in Episode 1: "The End of 'Good Enough' Creative", from The Creative × Technology podcast, to hear her insights on the future of creator marketing, AI adoption, and building authentic content that performs.
