In The News
12.18.25
The Current: Austin Brown on AI, Accountability, & Holiday Retail Media
Last updated: December 18, 2025
The following is a summary of an article published by The Current on December 17th, 2025.
SEATTLE, WA – In an article published by The Current, New Engen’s Austin Brown, Director of Media Services, shared his perspective on how AI agents and rising performance expectations are reshaping holiday retail media.
In the piece, Brown explains that while many retail media budgets are holding steady, expectations have increased significantly. With every impression under closer scrutiny, teams are being pushed to plan more strategically, optimize faster, and prove value with greater precision as the holiday season approaches.
Budgets are largely holding steady, though every dollar is being examined more closely than in prior years. Clients are pushing for measurable outcomes and expecting more from every impression.Austin Brown, Director of Media Services
Read the full article, How AI Agents, Holiday Budgets, And Retail Media Are Reshaping Performance, on The Current.
