MarTech Edge: Lacie Thompson on Google’s Tracking Protection

*The following is a summary of an article originally published by MarTech Edge on January 31, 2024.

SEATTLE, WA - In the first few days of the new year, Google announced that it was launching a new feature, Tracking Protection, to 1% of Chrome users. These users are now defaulted to restricted third-party cookies. As Google moves toward the formal deprecation of cookies which has been slated for 2024. Lacie Thompson, New Engen SVP of Growth, Affiliate, spoke with MarTech Edge about the news.

Read the full article on MarTech Edge.

About MarTech Edge
MarTech Edge is a digital publication that covers anything and everything that happens at the crossroad of marketing and technology. MTE encompasses industry news, informative blog posts, C-Suite interviews of marketing and tech leaders, insightful podcasts, and more.