Snap Inc. Selects New Engen to Lead Global Creative Across U.S. and International Markets

Seattle, WA – We are thrilled to announce that New Engen has been selected by Snap Inc. as its creative partner to deliver authentic, market-specific campaigns across the U.S. and international markets. This partnership unites global talent and regional creators to develop in-app activations and cross-channel creative that strengthen daily engagement and connection.

 Snap will tap our in-house content studio, Donut Studios, for their expertise in building scaled, creator-driven campaigns that resonate with diverse audiences. The work will span both in-app and cross-channel creative—from developing new video concepts with regional creators to remixing Snap-native content for extended impact.

Additionally, we will lead creative insights and analytics for Snap’s user acquisition campaigns, helping inform growth and retention strategies while ensuring campaigns launch with speed and precision.

“Authentic self-expression has always been at the heart of Snap’s platform,” said Alice Woo, Chief Creative Officer at New Engen. “This partnership is an exciting opportunity to amplify that spirit on a global stage by uniting our regional creators across international markets.”

This engagement marks our first major partnership with Snap and underscores our efforts as an agency to enable global platforms to scale authentic, creator-driven campaigns.

Read the full press release on Globe Newswire.