Digiday: Taking stock of Snapchat’s ad turnaround, one data point at a time
*The following is a summary of an article originally published by Digiday on July 26th, 2023.
Seattle, WA - Snapchat’s ad sales were down again in Q2, this time by 4% compared to last year. Marketers are having a hard time justifying budget allocation to Snapchat, and many are frustrated by tracking issues on the ad platform.
Kelly Dye, VP of Influencer Strategy at New Engen, explained:
Before the rise of TikTok, Snapchat felt like the preferred avenue to reach younger audiences. Now, it’s not as vital, with TikTok giving us access to Gen Z and beyond with content that’s not ephemeral.Kelly Dye, VP of Influencer Strategy
Read the full article on Digiday.
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