New Engen Wins Digiday’s Most Innovative Agency 2025

SEATTLE, WA – We’re honored to share that New Engen has been named Digiday's Most Innovative Agency of 2025. This recognition reflects the forward-thinking strategies and groundbreaking solutions we’ve brought to life for our clients—through immersive storytelling, AI-powered tools, and a relentless focus on measurable impact. 

This year’s Digiday Awards celebrated the brands, agencies, and publishers reshaping consumer engagement through data-driven personalization, cross-platform creativity, and cultural fluency. To be named the standout agency in innovation among such industry-shaping work is a proud milestone for our entire team.

At New Engen, innovation is embedded in everything we do. It’s how we build better creative, deploy smarter media, and help our clients outperform expectations. Whether it’s reimagining short-form video through Donut Studios, our UGC and creator content solution, or advancing campaign intelligence through LIFT, our proprietary analytics and AI platform, we constantly push the boundaries to help brands lead in their categories.

Whether launching full-funnel strategies for household names like Loews Hotels and Cotopaxi, or building next-gen influencer and affiliate programs, we’re guided by a single focus: driving impact across every phase of the customer journey.

Learn more about the 2025 Digiday Awards and see the full list of winners.