New Engen Joins Measured’s Certified Partner Program
New Engen Joins Measured’s Certified Partner Program
At New Engen, we believe that great media strategy starts with great measurement.
That’s why we’re excited to officially join the Measured Certified Partner Program, a network of performance-driven agencies leveraging Measured’s platform to unlock smarter, more efficient media outcomes.
Measured’s platform aligns with our data-first approach—enhancing our capabilities across media mix modeling, incrementality testing, and cross-channel impact analysis.
As Andrew Richardson, SVP of Advanced Analytics & Measurement at New Engen, shared:
“Measurement is the foundation of every engagement, and incrementality is at the core of how we optimize media.”
This partnership strengthens our ability to:
Deliver always-on media mix modeling (MMM)
Test incrementality across key channels
Guide more confident, data-informed investment decisions
It’s one more way we’re helping brands move beyond vanity metrics and focus on outcomes that truly matter.
Read Measured Establishes “Measured Certified Partners” Program on Measured to learn more about the program and how this partnership supports better measurement for modern marketers.
About Measured
Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used its AI-powered, all-in-one platform to manage, test, plan, and optimize over $20 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.
