New Engen Introduces Bakery, an AI-Powered Platform to Scale Performance Creative
The following is a summary of a press release published on November 12, 2026.
SEATTLE, WA – We're excited to introduce Bakery, New Engen's proprietary AI-powered platform designed to help brands develop more effective advertising creative at scale. Built within our Donut Studios creative practice, Bakery connects insights from past campaign performance with ideation, briefing, and scripting to help teams move faster, explore more creative ideas, and continuously improve performance.
As brands face growing pressure to produce more content across more channels, creative production can become fragmented and difficult to scale. Bakery helps address that challenge by bringing performance insights and creative workflows together, making it easier for teams to build on what works while exploring new messages, audiences, and formats.
Brands have more opportunities than ever to reach and engage audiences, and creative plays a critical role in making those investments work harder. With more than $1.5 billion in annual media investment across our client portfolio, we see firsthand how important creative diversity, speed and continuous learning are to performance. Bakery helps us turn those insights into stronger ideas and more effective creative at scale.Justin Hayashi, New Engen Co-Founder & CEO
Bakery is already supporting our creative teams at scale. In September alone, our team developed more than 1,300 creative concepts and produced over 5,000 assets, with Bakery helping power the ideation and briefing behind that work. The platform also supported the creation of more than 180 briefs across 47 clients in a single week.
The launch was announced during The Multiplier Effect: Building a Creative System That Compounds, a joint event hosted by New Engen and Meta in New York. The event brought together industry leaders to explore how brands can connect creator content, paid media, and measurement to build stronger creative systems.
While AI helps streamline production and accelerate creative development, human judgment remains central to our approach. By combining technology with audience insights, strategic thinking, and authentic content, we're helping brands turn what they learn from performance into better creative decisions.
We're proud to introduce Bakery as the next step in building a more connected, creative-led approach to growth.
Read the full press release on GlobeNewswire to learn more about Bakery and how we're using AI to scale performance creative.
