New Engen Announces New Affiliate Client Wins as AI Reshapes Brand Discovery
The following is a summary of a press release published on GlobeNewswire on October 15th, 2026.
SEATTLE, WA – We're excited to share a wave of new affiliate client wins, including STAUD, FORA, and Hedley & Bennett, alongside additional partnerships across apparel and pet care. These new engagements come as AI changes how consumers discover brands and creates new opportunities for affiliate marketing to influence purchasing decisions.
As consumers increasingly turn to AI-generated answers, creator content, and publisher recommendations, affiliate marketing is becoming about more than driving conversions. It's also helping brands build visibility and trust earlier in the customer journey.
To help brands navigate this shift, we're bringing Answer Engine Optimization (AEO) into our affiliate strategy. By identifying which publishers, creators, and content sources influence AI-generated recommendations, we can help clients make smarter decisions about where to invest and how to show up in emerging discovery channels.
The role of affiliate is expanding. AI is changing how consumers discover brands, but the publishers, creators, and content that have always made affiliate powerful are increasingly part of that discovery experience. We're using AEO to understand where influence is happening, then applying those insights to publisher strategy, content, and creator investment so brands can earn visibility earlier in the journey.Ashley Hill, VP of Affiliate at New Engen
Building on our established affiliate capabilities, expanded through the acquisition of LT Partners in 2023, this approach connects affiliate, creator marketing, content, and measurement to help brands reach consumers throughout the buying journey.
We're excited to welcome these new partners and continue exploring how affiliate marketing can help brands stay visible, relevant, and competitive as AI reshapes consumer discovery.
Read the full press release on GlobeNewswire to learn more about our latest affiliate client wins and how we're connecting AEO with affiliate strategy to help brands grow.
