Hunter Poole Recognized in the P2PI 40 Under 40 Class of 2024
Hunter Poole, VP of Brand Partnerships at New Engen, has been recognized by the Path to Purchase Institute in its 2024 class of 40 Under 40 leaders. This award celebrates young industry professionals who are pioneering the future of commerce and omnichannel marketing.
Praise from Hunter’s colleagues at New Engen 📣
Hunter has played a pivotal role in the evolution of influencer marketing and is known as a trusted, knowledgable, and fierce thought leader within the creator economy. They take the opportunity to educate their peers and clients on how to successfully view retail media through the lens of personalization and engagement with influencer-led creative. Not only have they truly evangelized the role of the creator and possibilities for reaching brand audiences — but they are engaging audiences in an entirely new way.Colleague, New Engen
Honorees will be featured in the May/June issue of P2PI Magazine. View the full list of winners here.
About The Path to Purchase Institute
The Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital — P2PI combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for success, P2PI is committed to serving the needs of consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of commerce marketing. Our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights and analytics.
