Digiday: Kelly Dye on Cirque du Soleil's Influencer Program
*The following is a summary of an article originally published by Digiday on October 31, 2023.
SEATTLE, WA - Cirque du Soleil, celebrated for its breathtaking performances, is now stepping into the influencer marketing arena. With a network of over 1,500 artists and a remarkable combined social media following of 35 million, this iconic entertainment group is introducing an innovative influencer network. This strategic move offers brands a distinct opportunity to collaborate with Cirque du Soleil artists on captivating social-first content.
The new influencer network isn't just about advertising; it's about tapping into the artists' remarkable engagement and fan base to create unique products for brand partnerships, shifting Cirque du Soleil's role from live performances to a dynamic branded content creator.
Kelly Dye, VP of Influencer Strategy, weighed in on this next move:
"If you have all of these employees and they have influence already, all boats rise in the tide if you're able to utilize those influencers to help market and expand your reach of your product or your brand."Kelly Dye, VP of Influencer Strategy
Read the full article on Digiday.
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