How to Become a Brand’s Favorite Creator

(Hint: It’s Not Just About the Aesthetic)

Landing a brand deal is exciting. Landing repeat brand deals? That’s where the magic (and momentum) really starts.

So how do you become one of those creators that gets invited back again and again?

We asked members of our client success team—aka the people behind the briefs, approvals, and ongoing relationships—what makes certain creators stand out.

Spoiler: It’s not just about your follower count or even your content quality (though that helps). It’s about how you show up as a partner.

Here’s what top-performing creators are doing to turn one-off collabs into long-term brand relationships.

1. They actually follow the brief.

Let’s start with the basics. Brands don’t create briefs to be ignored—they're sharing goals, creative guardrails, and key messages they need to hit.

Top creators read the brief.
The great ones? They read it, understand it, and still make it their own.

You can tell when someone puts thought into the work—when they put the same love into the paid content as they do their regular posts.

CS Team Member, New Engen

2. They’re open to feedback.

The first version of your content won’t always be the final one. And that’s not a bad thing—it’s part of the process.

Brands want to collaborate, not micromanage. So when creators are open to tweaks, clarification, or creative refinement, it shows maturity and professionalism.

Being open to edits is a huge bonus. It makes the entire collaboration feel easier—and more successful for everyone.

CS Team Member, New Engen

3. They communicate clearly (and quickly).

You don’t need to be glued to your inbox 24/7—but timely communication matters. It builds trust, keeps campaigns moving, and shows that you take the partnership seriously.

That doesn’t just mean fast replies. It means asking questions early, flagging roadblocks, and confirming timelines.

Quick, clear communication makes all the difference. It’s one of the biggest reasons we rebook creators.

CS Team Member, New Engen

4. They bring effort and quality.

A lot of creators can make beautiful content. But the ones who get rebooked? They go the extra mile.

That could mean:

Good lighting and sound
Thoughtful storytelling or scripting
Smart hooks that pull people in
Product usage that feels real—not forced

Effort is noticeable. And it’s appreciated.

Bonus: They make our team’s job easier

This one isn’t flashy, but it’s real: creators who respect the process, meet deadlines, label their files properly, and show up as a true partner make campaigns smoother and more successful.

When you’re easy to work with and deliver great content? That’s the dream.

Professionalism Is the Differentiator

Being a favorite creator isn’t about being the loudest, most viral, or most followed. It’s about being someone brands can trust—someone who delivers great content and great partnership.

Follow the brief. Be open to feedback. Communicate clearly. Show up with intention.

That’s what keeps the invites coming.