Digiday: Kevin Goodwin on Meta’s Replacement of Account Teams with AI
*The following is a summary of an article originally published by Digiday on February 26th, 2024.
SEATTLE, WA - After laying off 20,000 employees in 2023, Meta has increasingly been leveraging AI to replace members on client account teams. The shift has angered some CMOs and executives who feel slighted by the downsized support. Others are simply coming to terms with a world in which advertisers relinquish even more control over their investment and campaign strategy on Meta.
Here’s what New Engen VP of Strategy Kevin Goodwin had to say about what these changes look like in the day-to-day of advertisers on the platform:
We haven’t seen any sort of material change in how our clients get treated, and the level of support they get. What we do see is that those people are helping us more with the big, strategic areas, and hand us off to general support for tactical needs.Kevin Goodwin, VP of Strategy
Read the full article on Digiday.
About Digiday
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.
