In The News
02.22.24
Digiday: Kelly Dye on the Challenges Facing Diverse Creators
*The following is a summary of an article originally published by Digiday on February 22nd, 2024.
SEATTLE, WA - Pixability is teaming up with Culture Genesis, a Black-owned YouTube network, in its latest effort to drive more advertising investment toward underrepresented YouTube creators. This move comes on the heels of Pixability’s Inclusive Media Initiative, launched last October, which connects diverse creators with brands and agencies.
The news speaks to the wider conversation happening in the influencer space around scalability, pay equity, and privacy, particularly for creators with diverse backgrounds and experiences.
If you have to capture twice the amount of job opportunities to receive the same paycheck for a career that often starts as a side hustle, diverse creators might take longer to gain financial solvency or may decide the pay is not worth the effort.Kelly Dye, VP of Influencer Strategy
Read the full article on Digiday.
