Digiday: Kelly Dye on AI in Influencer Marketing

The following is a summary of an article originally published by Digiday on March 4th, 2024.

SEATTLE, WA - The continuous flood of content creators entering the market has fueled fierce competition between platforms and among influencers themselves. While AI applications like AI avatars and in-app shopping have offered some relief to these strains, they also come with their own set of issues. Ultimately, there’s a lack of consensus among industry leaders around the role that AI should play, and how to best reconcile concerns of ethics and authenticity.

As far as Kelly Dye, VP of Influencer Strategy at New Engen, is concerned? The best use cases for AI are the ones aimed at optimization and scale. AI avatars, on the other hand, are antithetical to the “real content from real people” principle that the industry is built on.

Read the full article on Digiday.

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