Digiday: Kelly Dye Discusses Rising Influencer Rates
*The following is a summary of an article originally published by Digiday on July 25th, 2024.
The upward trend in influencer rates continues to rise, especially among micro-influencers, who have raised their rates significantly since 2021. Kelly Dye, VP of Influencer Strategy at New Engen, attributes this to several factors, sharing with Digiday:
As creators become more savvy about their business, additional fees are causing many of the increases, such as content rights for the brand, cost of ad access to the influencer’s handle, exclusivity for product category, etc. In the decade-plus I’ve been in the industry, there have been 10-20% fee jumps year-over-year.Kelly Dye, VP of Influencer Strategy
Read the original article from Digiday, As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year.’
About Digiday
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.
