Welcome to Camp New Engen: A New Kind of Marketing Summit
We’re Hosting the First-Ever Camp New Engen
And we’re doing things a little differently! Marketing is in the middle of a structural shift: AI is changing how work gets done, creative and performance are converging, and measurement is evolving faster than the playbooks designed to interpret it.
For many brand leaders, the last few years have felt like a constant sprint to keep up. So we wanted to create a space where they could take a breath and recalibrate. Camp New Engen is a gathering of CMOs, VPs of marketing, and other brand leaders taking a step back from the daily noise, comparing notes with peers, and talking honestly about where the industry is headed next.
On May 12, we’ll bring a curated group of brand leaders together in the Malibu canyons for conversations about the future of marketing, creativity, and growth.
Not a Typical Conference
Camp New Engen is designed to feel more like a retreat than a traditional industry event. Throughout the day we’ll mix main-stage discussions, fireside conversations, and small-group sessions with shared experiences to create space for leaders to connect and exchange ideas.
What We’ll Talk About
The conversations will focus on the structural forces reshaping modern marketing. Things like:
How brands are actually using AI across creative, media, and measurement
Why creative velocity is becoming the limiting factor in growth
How CMOs are navigating incrementality, attribution, and imperfect signals
What a modern creator ecosystem really looks like inside the media mix
How discovery is changing as search, platforms, and AI evolve
We’ll hear from brand leaders, platform partners, and operators building the systems behind some of today’s fastest-growing companies.
Who Will Be There
Camp New Engen will bring together 100+ marketing and growth leaders, executives, and founders of high-growth consumer brands. The room will be intentionally curated to create the kind of environment where meaningful conversations can actually happen.
Join Us at Camp New Engen
Camp New Engen is invite-only, but we’re opening a small number of spots for leaders who want to be part of the conversation. If you’re interested in joining us in Malibu, we’d love to hear from you!
Frequently Asked Questions
Q1: What is Camp New Engen?
Camp New Engen is an invite-only marketing leadership summit hosted by New Engen. The one-day event brings together senior brand and marketing leaders to explore how AI, creative systems, measurement, and emerging media are reshaping modern growth strategies.
The summit is designed as a curated retreat-style experience where leaders can exchange ideas, learn from peers, and gain perspective on the future of marketing.
Q2: When and where is Camp New Engen?
Camp New Engen will take place on May 12, 2026, at Calamigos Ranch in Malibu, California. The setting is designed to create space for thoughtful conversations, peer connection, and forward-looking discussions about the future of marketing.
Q3: Who should attend Camp New Engen?
Camp New Engen is designed for senior marketing and brand leaders, including:
Chief Marketing Officers (CMOs)
VPs and SVPs of Marketing, Growth, Brand, Ecommerce, or Digital
Founders and CEOs of high-growth consumer brands
Attendees represent industries such as CPG, beauty, fashion, health and wellness, food and beverage, media, and technology.
Q4: What topics will Camp New Engen cover?
Camp New Engen focuses on the major forces reshaping modern marketing. Topics include:
How brands are using AI across creative, media, and measurement
Building creative systems that scale performance
Navigating measurement, incrementality, and attribution
The rise of creator ecosystems as performance channels
How search, platforms, and AI are changing discovery
Sessions feature brand leaders, platform partners, and industry experts sharing real-world insights and strategies.
Q5: Is Camp New Engen open to everyone?
No. Camp New Engen is invite-only, and attendance is intentionally limited to maintain a curated group of senior marketing leaders. However, interested leaders can apply to attend, and a limited number of additional spots may be offered based on fit and availability.
Q6: How do I apply to attend Camp New Engen?
You can apply to attend by completing the Apply to Attend form on the Camp New Engen landing page. Because attendance is curated, applications are reviewed to ensure a balanced mix of brand leaders and industry perspectives.
