JustFoodForDogs
Comparison Content Drives Efficient Scale and Long-Term Performance
A DTC pet food brand needed to scale in a crowded market. Comparison content, powered by creators and editorial distribution, unlocked efficient growth and long-term performance.
Services
JustFoodForDogs operates in a highly competitive DTC pet food market, where scaling efficiently becomes increasingly difficult as audiences saturate and creative performance declines.
As the brand looked to grow, it faced challenges maintaining efficient acquisition costs while increasing spend. To unlock continued growth, JustFoodForDogs partnered with New Engen to develop a scalable content system that could drive both immediate performance and long-term efficiency.
Immerse
We partnered closely with JustFoodForDogs to understand their growth constraints, performance trends, and the competitive dynamics of the category.
Two key challenges emerged: creative fatigue was limiting performance, and existing audience pools were becoming saturated. To scale effectively, the brand needed both a steady flow of new creative and new ways to reach untapped audiences.
Inspire
Our analysis showed that consumers in the category actively compare multiple brands before making a purchase decision.
This created an opportunity to meet customers in that moment with comparison-driven content. By combining creator-led UGC with educational blog content, we could both capture attention and build trust—while using new distribution paths to expand beyond the brand’s existing audience.
Implement
We activated a Performance Creator system built to solve for both creative scale and audience expansion.
Activated 800+ creators to generate a high volume of comparison-driven content tailored to different audiences.
Ran ads through creator handles to extend reach beyond the brand’s existing audience.
Distributed ads through publisher handles and drove traffic to comparison-focused blog content that educated consumers before conversion.
Used competitor brand references to capture attention and improve efficiency at the top of the funnel.
Scaled winning concepts and extended into new creators, formats, and content types over time.
Impact
By solving for both creative fatigue and audience saturation, JustFoodForDogs was able to scale efficiently while maintaining strong performance.
Comparison content quickly became a core driver of growth, enabling the brand to increase spend without sacrificing efficiency and establishing a repeatable foundation for long-term performance.
$1B+ Activewear Brand
