And Emily... That's All

The "And Emily... that's all" audio is TikTok's go-to vibe-contrast format right now. Creators are pulling Meryl Streep's iconic Miranda Priestly dismissal from The Devil Wears Prada 2 and pairing up with a partner — coworker, friend, sibling, even a pet — to lip-sync the line with one playing Miranda and the other playing the overlooked Emily. The visual contrast sells it: polished versus chaotic, glam versus underdressed, boss versus everyone else. Miranda's flat, bored condescension does the rest.

Why it's taking off: The sequel reactivated nearly two decades of cultural muscle memory, and the audio works for any pairing where one person is clearly the main character and the other is, well, Emily. Everyone has an Emily in their life, or has been one. The deadpan delivery is non-negotiable — yelling kills the joke.

How brands can use it: Brands can stage the format with two team members, two product tiers, or a hero SKU versus its underwhelming alternative. Beauty, fashion, and lifestyle brands have the easiest entry. Casting and styling do the heavy lifting. Avoid the temptation to over-explain — the audio carries it.

View May TikTok Trends

Take Her Swimming on the First Date

The "Take Her Swimming on the First Date" trend is summer 2026's defining beauty wear test. Creators apply a full face of makeup on dry land — concealer, blush, lip oil, mascara, brows — then dive into a pool, beach, or shower and surface with the glam fully intact. Set to PinkPantheress and Zara Larsson's "Stateside," the format flips an originally sexist line into a flex, turning waterproof products into the proof point. The underwater emerge moment shoots itself.

Why it's taking off: The visual payoff is undeniable, and the trend rewards specificity. Naming each product as it's applied — pinned to the bottom of the frame — gives viewers a built-in shopping list. Lock-it sprays, waterproof mascaras, and tinted balms over-index. The dunk is the climax of the video, not a transition.

How brands can use it: Beauty, skincare, and haircare brands have the most natural fit, but anything with a "wear test" angle works — sunscreens, deodorants, even sweat-resistant hair products. Tag every brand involved for algorithmic push. Keep the application sequence clean and the dunk dramatic. Pool season ramps from May through August, so the window is wide.

View May TikTok Trends

I Just Wanna Be Her

The "I Just Wanna Be Her" trend is TikTok's new envy confession format, set to Ella Langley's country-pop ballad "Be Her." Creators lip-sync the chorus — "I just wanna be her so bad, it hurts so bad" — directly to camera while overlaying text describing the hyper-specific archetype they secretly want to be. "When I see a girl with lip filler, blonde hair, and naturally tan." "When I see a guy who reads on the subway." "When I see a girl who only drinks matcha and her boyfriend is in the band." Longing, but make it a personality trait.

Why it's taking off: Envy is the most universal feeling no one wants to admit, and the country-pop emotional weight of Ella's vocal lets people be vulnerable without being earnest about it. The more oddly specific the archetype, the harder it lands. The trend has zero ceiling — there's an infinite supply of girl-crush types to confess to.

How brands can use it: Brands can flex into this with product-specific archetypes: "when I see a girl whose Rhode pocket blush is permanently attached to her phone case," "when I see a girl who only wears Sol de Janeiro," "when I see a girl with a Stanley in every room." It works best for products that already have a cultural fin

View May TikTok Trends

Q1: What’s trending on TikTok right now?

TikTok trends are moving fast right now, with a mix of cinematic dismissals, summer beauty wear tests, and envy-driven lip-sync confessions. Some of the biggest trends this month include And Emily… That's All, Take Her Swimming on the First Date, I Just Wanna Be Her, Hi Gaga Hi, and What Does That Have to Do With Me. On the audio side, the Miranda Priestly Devil Wears Prada 2 audio, PinkPantheress and Zara Larsson's "Stateside," Ella Langley's "Be Her," and the viral Cassie Howard Euphoria scene are driving many of the formats gaining traction now.

Q2: How do TikTok trends start?

TikTok trends usually start when a creator, sound, or simple format becomes easy for lots of people to recreate. Sometimes a trend is driven by a single audio clip, like Everything Hallelujah or Show You Off. Other times it comes from a repeatable format, like Color Hunting, FB Mom Photos, or the He’s a 10 But card game. The trends that spread fastest are usually simple to understand, easy to remix, and flexible across different niches.

Q3: How often do TikTok trends change?

Some TikTok trends peak in just a few days, while others can last for weeks if the sound or format keeps evolving. Right now, many of the fastest-moving trends are tied to active cultural moments, major performances, and fresh audio, which means timing matters. That’s why this page is updated weekly and supported by monthly TikTok trend reports that track both what is breaking now and what still has momentum.

Q4: How do you find TikTok trends early?

The best way to spot TikTok trends early is to track recurring sounds, creator behavior, visual formats, and cultural triggers before they fully saturate the feed. Right now that includes watching for challenge-based formats like Color Hunting and the Viral Yoga Pose Challenge, emotional audio trends like Loving Life Again, and creator-friendly humor formats like Turning Texts Into a Song. Early trend spotting is less about one viral post and more about noticing when the same format starts showing up across different communities.

Q5: What TikTok trends matter most for brands?

The best TikTok trends for brands are the ones that have a clear structure, a low barrier to entry, and an obvious way to connect to a product, moment, or brand personality. Right now, strong options include Everything Hallelujah for little luxuries and product perks, Show You Off for before-and-after mood shifts, FB Mom Photos for product affection, and Turning Texts Into a Song for playful community-led storytelling. The goal is not to copy the trend exactly, but to use the format in a way that still feels native to TikTok.

Q6: What kinds of TikTok trends are popular right now?

The biggest TikTok trends right now fall into a few clear buckets: audio-led performance trends, two-part reveal formats, nostalgia-driven photo formats, prank or challenge formats, and soft cinematic lifestyle edits. That includes everything from Lipstick Kiss Marks and Beater Car Reveal to Outfit Inspo, Self Aware, and My Top 5 Horror Films. This mix matters because it shows TikTok is rewarding both highly visual formats and simple text-led concepts with strong emotional or comedic payoff.

Q7: What cultural moments are shaping TikTok trends this month?

Several major pop culture moments are pushing TikTok content right now, especially Coachella, Justin Bieber’s live performance clips, and Euphoria Season 3. Those events are fueling outfit content, reaction videos, transformation edits, gratitude formats, and new audio-led trends. When a major event overlaps with strong music moments, TikTok trends tend to move faster and generate more remixable content across beauty, fashion, entertainment, and lifestyle niches.

Q8: Where can I find past TikTok trend reports?

You can browse past TikTok trend reports in the monthly archive linked from this page. Monthly reports give a deeper breakdown of the sounds, formats, creator examples, and brand opportunities shaping TikTok each month, while this page focuses on what is trending right now and what is emerging week by week.