Trending on TikTok Now
Monthly Trend Blogs
These blogs unpack the sounds, dances, and formats shaping TikTok. Each blog is updated weekly.
Brand Trend Report
Capitalize On The Top TikTok Trends of 2025
Beyond our weekly snapshots and monthly blogs, New Engen produces a deeper Brand Trend Report designed for marketers who want to translate TikTok culture into long-term impact.
Be Inspired. Be Rewarded.
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Trend Chef
Whether you're a marketer on a deadline or building a personal brand, Trend Chef helps you move faster, stay relevant, and connect with culture—every day.
TikTok Trends FAQs
Q1: What’s trending on TikTok right now?
A: TikTok trends shift fast, sometimes daily. Right now, the biggest signals often come from viral sounds, dance challenges, POV storytelling, and carousel formats. On this page, our team updates a short weekly list so you can see what’s breaking through at this moment — and how brands can safely join in.
Q2: How do you find new TikTok trends?
A: At New Engen, our social-native team is on TikTok every day tracking the sounds, dances, memes, and formats gaining traction. We combine that cultural scanning with platform data, creator behavior, and our own Trend Chef tool to spot what’s likely to stick — not just what’s flashy for 24 hours.
Q3: Why do TikTok trends matter for brands?
A: TikTok is where culture starts. Trends give brands a way to show up in real time, stay relevant, and connect with audiences in their own language. When done right, joining a trend can build awareness, spark engagement, and even drive measurable commerce outcomes. The key is translating them into brand-safe creative that still feels native to the platform.
Q4: How often do TikTok trends change?
A: Some sounds or memes peak in just a few days, while others last weeks or even months. On average, TikTok’s “fast cycle” means new trends emerge every few days. That’s why we update this page weekly and publish deeper monthly blogs to keep track of which moments are fleeting and which have staying power.
Q5: What’s the best way for a brand to use TikTok trends?
A: Pick trends that align with your brand voice and audience. Don’t chase every meme. Instead, adapt the creative format in a way that feels natural, safe, and adds value. If you’re not sure where to start, our Brand Trend Reports and Trend Chef tool can help you turn cultural signals into execution-ready content.