*The following is a summary of an article originally published by Digiday on July 18th, 2024.
SEATTLE, WA - In a recent article, Digiday reports that Meta's introduction of ads on Threads has not generated significant interest from advertisers. Threads’ user base, though substantial, lacks the activity seen on X (formerly Twitter), and as such faces skepticism around the platform’s ability to drive meaningful engagement and user volume. Kevin Goodwin, VP of Digital Marketing at New Engen, shares that, "Brands just don’t see the audience there yet — some of this is not understanding who that Threads audience really is, and some of this is lack of faith that an engaged audience is really there."
Plus, with the presidential election looming, there is an increased need for strong safety controls. How Meta addresses these concerns will be instrumental in deciding whether advertisers choose to invest in Threads.
Read the full article, Advertisers don’t seem too tempted by Meta putting ads on Threads, on Digiday.
About Digiday
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About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.