Digiday: Kelly Dye on the Rise of Red Note
The following is a summary of an article published by Digiday on January 16, 2025.
SEATTLE, WA - As the TikTok ban looms, creators are rapidly diversifying their strategies to protect their audiences and incomes. While platforms like Instagram and YouTube remain key alternatives, a new player, Red Note, is making waves.
In her feature with Digiday, Kelly Dye, VP of Influencer Strategy at New Engen, shared insights into the app’s rapid rise:
On Monday, this Chinese-owned app, similar to TikTok and Instagram, became the most downloaded app in the Apple Store. It’s something we’re watching closely as creators look for new platforms.Kelly Dye, VP of Influencer Strategy
With the creator economy in flux, New Engen remains focused on helping brands and creators adapt and thrive, no matter the outcome of TikTok’s uncertain future.
Curious about how we’re preparing for what’s next? Explore more insights from our CEO, Justin Hayashi, in the full article on Adweek. Read the full piece here.
To learn more about the shifts in the creator landscape, read the full article on Digiday. Read it here.
About Digiday
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.
