The following is a summary of an article published by Digiday on January 16, 2025.
SEATTLE, WA - As the TikTok ban looms, creators are rapidly diversifying their strategies to protect their audiences and incomes. While platforms like Instagram and YouTube remain key alternatives, a new player, Red Note, is making waves.
In her feature with Digiday, Kelly Dye, VP of Influencer Strategy at New Engen, shared insights into the app’s rapid rise:
“On Monday, this Chinese-owned app, similar to TikTok and Instagram, became the most downloaded app in the Apple Store. It’s something we’re watching closely as creators look for new platforms.”
With the creator economy in flux, New Engen remains focused on helping brands and creators adapt and thrive, no matter the outcome of TikTok’s uncertain future.
Curious about how we’re preparing for what’s next? Explore more insights from our CEO, Justin Hayashi, in the full article on Adweek. Read the full piece here.
To learn more about the shifts in the creator landscape, read the full article on Digiday. Read it here.
About Digiday
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.
About Acorn, a New Engen Solution
Acorn, an influencer marketing solution from New Engen, is a leading and innovative creator marketing solution that generates genuine relationships between consumers, shoppers, creators, and brands by curating and amplifying actionable content. Their integrated influencer network, technology, and campaign solutions are the choice of more than 50 of the world's leading advertisers, including household names like General Mills, Mondeléz, Coca-Cola & more. From influencer curation to content development, media deployment and measurement, Acorn Influence has developed a seamless process to create maximum impact and drive accountable growth. They drive client satisfaction by anticipating their needs, constantly bringing new opportunities to their attention, and through seamless, agile execution.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.