Digiday: Kelly Dye Offers Guidance for TikTok Creators
*The following is a summary of an article originally published by Digiday on May 6th, 2024.
SEATTLE, WA—A bill that will either result in the sale of TikTok or a US ban on the app has been signed into law, and agencies are beginning to weigh their options. Many brands and agencies are waiting to receive concrete guidance from TikTok on how to proceed and, in the meantime, are operating business as usual.
Some agency leaders are taking steps to insulate creators from the possible downstream ramifications of the bill, offering advice on how to strengthen their presence on alternative platforms.
For those concerned about rebuilding their audience, collecting follower contact information through opt-in email tactics can be a useful strategy to stay connected with their community in the future.Kelly Dye, VP of Influencer Strategy
Read the full article on Digiday.
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