*The following is a summary of a press release published by Globe Newswire on July 11, 2024.
SEATTLE, WA—We are thrilled to announce that SNIPES has selected New Engen as the sneaker and streetwear retailer’s U.S. digital marketing agency of record. New Engen will partner with SNIPES to create impact across all phases of the customer journey, from online to in-store, by leveraging research-backed customer insights, an audience-led creative strategy, and full-funnel measurement, including media mix modeling (MMM) and forecasting for every campaign.
“From the outset, SNIPES has appreciated our advanced analytics and measurement approach, and our teams will be using that approach to maximize, measure, and repeat our successes along the consumer journey,” said Justin Hayashi, CEO of New Engen. “It’s great to work with clients who appreciate the importance of such advanced measurement and are ready to use it within their campaigns.”
Read the full press release on GlobeNewswire.
About SNIPES
From a German-based streetwear retailer to a globally recognized brand, SNIPES has grown its physical footprint to 450+ stores extending all over Europe since opening its first store in Essen in 1998. As one of Europe’s largest providers of sneakers and urban apparel, SNIPES has always maintained a strong focus on moving streetwear culture forward. Well-known brand partners like Meek Mill, 21 Savage, DJ Khaled, and more give SNIPES consumers the opportunity to take inspiration from top tastemakers in the industry and show their love for the community. Now with over 300 stores across the Mid-Atlantic and Midwest, the desire to expand the SNIPES brand across the USA grows stronger every day. SNIPES has lived sneakers and streetwear for over 20 years, but the journey is just getting started.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.