July 2025 TikTok Trends: 9 Viral Moments You Need to Know

What’s Trending on TikTok Now in July 2025

TikTok’s July 2025 trends are coming in hot—balancing hilarious plot twists with vulnerable reflections and throwback sounds. While June gave us emotional carousels, group bonding, and low-key lifestyle flexes, July is leaning into the unexpected: awkward audio moments, body confidence spotlights, and cleverly misdirected edits.

Still riding the June wave? Many of those trends are overlapping and evolving this month—catch up on June's TikTok trend recap if you missed it.

Want more like this? Get biweekly TikTok trend insights, creative strategies, and real brand use cases in our Trend Report to turn social moments into marketing results.

Week of July 1, 2025 – Plot Twists, Power Moves, and Soft Confessions

Trend #1: Big Mama by Latto Body Positivity Trend

Latto’s “Big Mama” sound is becoming a self-love anthem for women celebrating their height, curves, and power. From athletes to plus-size creators, TikTokers are embracing their physical stats—weight, pant size, height, and more—by displaying them proudly on screen. The trend flips the script on body scrutiny and turns visibility into empowerment, reminding viewers that confidence comes in all silhouettes.

To join in, use the “Big Mama” sound and post a video or photo of yourself surrounded by your body stats on screen. Keep it bold and celebratory—this is all about claiming your space.

Trend #2: There Was a Time Carousel Trend

Set to Cigarettes After Sex’s wistful “Nothing’s Gonna Hurt You Baby,” this carousel trend is a masterclass in emotional contrast. Creators start with a serene or put-together photo—often showing a glow-up or quiet lifestyle—captioned with where they are now (e.g., single, peaceful, unbothered). The second slide flips the narrative: a wedding dress, a chaotic party phase, or a moment of intense emotional change, marked by the phrase “but there was a time.” It's nostalgia and growth in two slides.

To try it, use the sound with a two-slide carousel. Slide one shows your current self and lifestyle; slide two reveals a contrasting “then” moment that shaped you.

Trend #3: Who Said That TikTok Sound – Truth Talk Trend

This trend thrives on that split-second of self-realization. Creators turn away from the camera to deliver an honest or harsh truth—often financial, emotional, or motivational—then whip back around and say “who said that?” in mock shock. It's playful but punchy, spotlighting the truths we dodge or pretend not to hear. Bonus: niche edits like “mom edition” are giving it extra legs.

To participate, film yourself stating a hard truth or tough love takeaway while looking away, then spin dramatically and react with “who said that?” Add context with text overlays for more specific versions.

Trend #4: Poker Face Photo Editing Carousel Trend

This new carousel format subverts expectations in the funniest way. It begins with “The importance of editing your photos as a [hairstylist/photographer/etc]” followed by what seems like a serious before-and-after—but the “after” is a hilariously over-the-top edit, often involving wild graphics, filters, or absurd animations. It’s a visual punchline that plays with creator professionalism and digital creativity.

To hop on, post a photo carousel using the “Poker Face” sound. Frame it like a serious portfolio post, then swipe to the most ridiculous edit you can dream up.

Trend #5: I’m a Mommy Viral TikTok Sound from Love Island

Thanks to one hilariously awkward moment on Love Island, “I’m a mommy” has become TikTok’s favorite new soundbite. In the scene, a contestant reveals she's a mom in the most confusing way possible—creating a viral moment of cringe and chaos. Now, creators are lip-syncing the audio or reenacting the scene with absurd baby props or surprise pregnancy text overlays, turning it into a comedy goldmine about adulting, parenting, and awkward announcements.

To join in, use the audio and reenact the moment—either literally or metaphorically. Add text to tie it back to your own “wait, what?” moments around life changes or identity reveals.

Trend #6: Complicated TikTok Dance Trend to Avril Lavigne

TikTok is embracing chaos again with a hilariously clunky dance to Avril Lavigne’s “Complicated.” Mostly men are leading the charge with exaggerated, out-of-sync moves that blend old-school TikTok choreography with new cringe flair. It’s weird, wonderful, and totally unexpected—especially for a song you wouldn’t normally associate with dance trends.

To participate, use the sound and mimic the viral dance starting with the signature “pretend to smoke and stomp” move. Lean into the awkwardness—the more unhinged, the better.

Trend #7: Take My Clothes Off Couple Trend Plot Twist

This couple trend plays on misdirection and humor. A woman says, “Take my clothes off,” hinting at something steamy, but the twist is her partner’s the one actually wearing her clothes—and strutting away in full outfit reveal. Set to Leo Lawrence’s “I’m Not Going Away,” the joke lands on subverting assumptions and showcasing some playful gender role reversal.

To try it, start with the classic bedroom setup and the key dialogue exchange. When the reveal comes, have your partner dramatically unveil the outfit switch with a confident exit.

Trend #8: WAP x One Direction TikTok Mashup Trend

This bait-and-switch trend blends nostalgia with humor. It kicks off with Cardi B’s “WAP” and the iconic choreography—but just when the provocative move is about to drop, it cuts to One Direction’s “What Makes You Beautiful.” The result? A perfectly timed innocence pivot that leaves viewers laughing (and low-key relieved).

To get in on it, start dancing to “WAP” with full confidence, then mid-move, transition into a dramatic, sweet pose for the One Direction shift.

Trend #9: It’s Just Not Clocking to You Justin Bieber Sound

Justin Bieber’s dramatic delivery—“It’s not clocking to you that I’m standing on business”—has become a TikTok truth bomb. Whether calling out friends, parents, or themselves, creators are using the sound to spotlight the disconnect between what they’re saying and what others are (not) picking up on. It’s a perfect combo of sass, comedy, and quiet frustration.

To use it, lip-sync the line with a knowing expression, and add text explaining the moment—like when your plans for independence or glow-up still aren't being taken seriously.

Creators: Turn Trends Into Opportunities

Already posting bold “Big Mama” body positivity videos or jumping into the chaotic fun of the “Complicated” dance trend? You’re not just creating content—you’re building influence.

Join New Engen Creators to get matched with brand campaigns that align with your voice, earn through affiliate links, and stay ahead of viral TikTok trends like these. If you’re already on the For You Page, it’s time to start getting paid for it.