*The following is a summary of a press release published by Globe Newswire on September 10th, 2024.
SEATTLE, WA - New Engen is proud to announce the launch of its new proprietary tool, a Meta Bid Multiplier UI designed to optimize Advantage+ Shopping campaigns. Released in June 2024, this capability allows New Engen clients to enhance performance by adjusting bids for high-value customer segments, including location, demographic, and placement.
This innovative tool gives New Engen unique access to critical performance enhancement levers and allows them to leverage New Engen’s proprietary analysis process. Early results show significant improvements in return on ad spend (ROAS), cost per acquisition (CPA), and average order value (AOV) across multiple industries.
Read the full press release on GlobeNewswire.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.