*The following is a summary of an article originally published by Digiday on May 6th, 2024.
SEATTLE, WA—A bill that will either result in the sale of TikTok or a US ban on the app has been signed into law, and agencies are beginning to weigh their options. Many brands and agencies are waiting to receive concrete guidance from TikTok on how to proceed and, in the meantime, are operating business as usual.
Some agency leaders are taking steps to insulate creators from the possible downstream ramifications of the bill, offering advice on how to strengthen their presence on alternative platforms. “For those concerned about rebuilding their audience, collecting follower contact information through opt-in email tactics can be a useful strategy to stay connected with their community in the future," says Kelly Dye, VP of Influencer Strategy at Acorn (an influencer-marketing solution from New Engen).
Read the full article on Digiday.
About Digiday
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
About Acorn Influence
Acorn Influence, an influencer-marketing solution from New Engen, is a leading and innovative creator marketing solution that generates genuine relationships between consumers, shoppers, creators, and brands by curating and amplifying actionable content. Their integrated influencer network, technology, and campaign solutions are the choice of more than 50 of the world's leading advertisers, including household names like General Mills, Mondeléz, Coca-Cola & more. From influencer curation to content development, media deployment and measurement, Acorn Influence has developed a seamless process to create maximum impact and drive accountable growth. They drive client satisfaction by anticipating their needs, constantly bringing new opportunities to their attention, and through seamless, agile execution. Their “best in class” recruitment practices, unique tech-enabled solutions, and digital expertise drive impactful storytelling across the full marketing funnel and diverse audiences.