[{"data":1,"prerenderedAt":191},["ShallowReactive",2],{"work-rugiet":3},{"page":4,"next":170},{"id":5,"published":6,"lastPublished":7,"slug":8,"title":9,"industries":10,"services":19,"featuredMedia":25,"intro":45,"blocks":64,"seo":165},"RiuF1Pe0SYCe1jC15X2E7Q","2026-05-07T19:47:53+01:00","2026-05-07T20:10:17+01:00","rugiet","Rugiet ",[11,15],{"id":12,"slug":13,"title":14},"Iwv_ujWzR0mHdshJxHWENg","health-wellness","Health & Wellness",{"id":16,"slug":17,"title":18},"JFfL7bF5S4emWe0w0kZIZQ","subscription","Subscription ",[20],{"type":21,"id":22,"slug":23,"title":24},"service","DhjpekomQ76qnQ3pLUn1vA","performance-creator","Performance Creator",{"id":26,"alt":27,"title":28,"focalPoint":29,"width":31,"height":32,"thumbnail":33,"small":34,"medium":35,"responsiveImage":36,"video":44},"cl4TBCVQQ1KRaDg2jgSD4A","Educational creator content helped Rugiet connect with veterans through authentic messaging focused on trust, confidence, and credibility.","Educational Creator Content Helps Rugiet Build Trust",{"x":30,"y":30},0.5,1366,724,"https://www.datocms-assets.com/151374/1778179939-new-engen-pc-case-studies.png?auto=format&fit=max&h=600&q=75&w=600","https://www.datocms-assets.com/151374/1778179939-new-engen-pc-case-studies.png?auto=format&fit=max&h=900&q=75&w=900","https://www.datocms-assets.com/151374/1778179939-new-engen-pc-case-studies.png?auto=format&fit=max&h=1500&lossless=false&q=75&w=1500",{"srcSet":37,"webpSrcSet":38,"sizes":39,"src":40,"width":31,"height":32,"aspectRatio":41,"alt":27,"title":28,"base64":42,"bgColor":43},"https://www.datocms-assets.com/151374/1778179939-new-engen-pc-case-studies.png?auto=format&dpr=0.25&fit=max&h=2440&lossless=false&q=75&w=2440 341w,https://www.datocms-assets.com/151374/1778179939-new-engen-pc-case-studies.png?auto=format&dpr=0.5&fit=max&h=2440&lossless=false&q=75&w=2440 683w,https://www.datocms-assets.com/151374/1778179939-new-engen-pc-case-studies.png?auto=format&dpr=0.75&fit=max&h=2440&lossless=false&q=75&w=2440 1024w,https://www.datocms-assets.com/151374/1778179939-new-engen-pc-case-studies.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440 1366w","","(max-width: 1366px) 100vw, 1366px","https://www.datocms-assets.com/151374/1778179939-new-engen-pc-case-studies.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440",1.8867403314917126,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhYWDhgNDRYWDhEODg0NFxcZGBYVFhUaHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHC8oFiUvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQACA//EABwQAAEEAwEAAAAAAAAAAAAAAAEAAgQRAwUSIf/EABUBAQEAAAAAAAAAAAAAAAAAAAME/8QAGREAAgMBAAAAAAAAAAAAAAAAAAECAxEE/9oADAMBAAIRAxEAPwC+osyeUVMjPEwOpY6cATwnGy8ztoIdwSFakKZTcoqgoj8h6qwoidhWuZYf/9k=","#4f93aa",null,{"title":46,"subtitle":47,"text":48},"Expert-Led Content Unlocks Trust and Scalable Performance","A brand in a sensitive category needed to build trust and scale. Expert-led creator content unlocked new messaging and improved efficiency.",{"value":49},{"schema":50,"document":51},"dast",{"type":52,"children":53},"root",[54,60],{"type":55,"children":56},"paragraph",[57],{"type":58,"value":59},"span","Rugiet operates in a category where consumer trust is critical, but often difficult to establish. Products in this space can carry stigma, making it challenging to find creators who can authentically and credibly speak to the product.",{"type":55,"children":61},[62],{"type":58,"value":63},"To drive growth, Rugiet needed a way to connect with new audiences, overcome skepticism, and improve performance efficiency. The brand partnered with New Engen to develop a creator strategy built around credibility, education, and trust.",[65],{"id":66,"type":67,"immerse":68,"inspire":81,"implement":98,"impact":133,"impactStats":146},"UZki6A19Rw2CdK1e2wW7Lw","process_content_block",{"blocks":69,"value":70},[],{"schema":50,"document":71},{"type":52,"children":72},[73,77],{"type":55,"children":74},[75],{"type":58,"value":76},"We partnered closely with Rugiet to understand the brand’s positioning, category challenges, and barriers to consumer adoption.",{"type":55,"children":78},[79],{"type":58,"value":80},"Through this process, we identified a key constraint: traditional creator content lacked the authority needed to address consumer concerns. To break through, the brand needed voices that could both educate and build trust.",{"blocks":82,"value":83},[],{"schema":50,"document":84},{"type":52,"children":85},[86,90,94],{"type":55,"children":87},[88],{"type":58,"value":89},"Our analysis showed that credibility would be the primary driver of performance.",{"type":55,"children":91},[92],{"type":58,"value":93},"Rather than relying on traditional influencers, we identified an opportunity to work with expert creators—such as coaches and therapists—who could speak with authority, address misconceptions, and connect with audiences in a more meaningful way.",{"type":55,"children":95},[96],{"type":58,"value":97},"This shift created a path to not only improve engagement, but also unlock new messaging angles grounded in education and trust.",{"blocks":99,"value":124},[100],{"id":101,"type":102,"items":103},"RroYxaJHTGmwWEfGhC1omQ","accordion_block",[104,108,112,116,120],{"id":105,"text":106,"title":107},"OrOG98_DTiSU1t113fayGg","\u003Cdiv data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMiU1Q25QYXJ0bmVyZWQlMjB3aXRoJTIwY29hY2hlcyUyQyUyMHRoZXJhcGlzdHMlMkMlMjBhbmQlMjBvdGhlciUyMGNyZWRlbnRpYWxlZCUyMHZvaWNlcyUyMHRvJTIwZGVsaXZlciUyMGF1dGhvcml0YXRpdmUlMkMlMjB0cnVzdC1idWlsZGluZyUyMGNvbnRlbnQuJTIyJTdEJTVEJTdEJTVE\">\n\u003Cp>\u003Cbr>Partnered with coaches, therapists, and other credentialed voices to deliver authoritative, trust-building content.\u003C/p>\n\u003C/div>","Sourced and activated expert creators.",{"id":109,"text":110,"title":111},"W6P-M38vTuSe7WJ41ij-Qg","\u003Cp>Tapped into a network of 800+ creators to identify and test a range of expert profiles.\u003C/p>","Leveraged a scaled creator network.",{"id":113,"text":114,"title":115},"NIl4pIDOQLeKYxM03-HNqg","\u003Cp>Delivered 10+ new creatives weekly across different hooks, value propositions, and messaging angles.\u003C/p>","Produced a high volume of testable creative.",{"id":117,"text":118,"title":119},"eN6CvRQ5QWqE9Ue9UssZ7Q","\u003Cp>Developed creative designed to break down misconceptions and explain product benefits clearly.\u003C/p>","Focused on education-driven content.",{"id":121,"text":122,"title":123},"J6jpRceHSGeVInW2d3BeyQ","\u003Cp>Expanded top-performing creatives across Meta and TikTok to drive continued growth. \u003C/p>","Scaled winning concepts across channels.",{"schema":50,"document":125},{"type":52,"children":126},[127,131],{"type":55,"children":128},[129],{"type":58,"value":130},"We activated an expert-led creator strategy designed to drive trust, testing, and performance at scale.",{"item":101,"type":132},"block",{"blocks":134,"value":135},[],{"schema":50,"document":136},{"type":52,"children":137},[138,142],{"type":55,"children":139},[140],{"type":58,"value":141},"By introducing expert-led content, Rugiet was able to build trust with new audiences while improving performance efficiency.",{"type":55,"children":143},[144],{"type":58,"value":145},"This approach unlocked new messaging opportunities and created a scalable testing engine, enabling the brand to identify and scale high-performing creative.",[147,153,159],{"id":148,"stat":149,"text":150,"theme":151},"cSKfNl6DRSqu-R040l5KQA","10+","new creatives launched weekly",{"hex":152},"#CCE561",{"id":154,"stat":155,"text":156,"theme":157},"XhswMW-hTI2X89yA9gF42A","5+","figures in spend",{"hex":158},"#CCE0D9",{"id":160,"stat":161,"text":162,"theme":163},"U-gQj0_KTlqFQPD8KTeQ0g","10%","lower CPA vs. account average",{"hex":164},"#FF9C94",{"title":166,"description":167,"image":168},"How Rugiet Scaled Performance Through Expert-Led Content","See how Rugiet used expert-led creator content to build trust, lower CPA by 10%+, and scale performance across Meta and 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