[{"data":1,"prerenderedAt":181},["ShallowReactive",2],{"work-justfoodfordogs":3},{"page":4,"next":153},{"id":5,"published":6,"lastPublished":6,"slug":7,"title":8,"industries":9,"services":14,"featuredMedia":20,"intro":38,"blocks":57,"seo":148},"Xa3yJXFNRfaKlFvpfywisQ","2026-05-07T20:27:17+01:00","justfoodfordogs","JustFoodForDogs",[10],{"id":11,"slug":12,"title":13},"JFfL7bF5S4emWe0w0kZIZQ","subscription","Subscription ",[15],{"type":16,"id":17,"slug":18,"title":19},"service","DhjpekomQ76qnQ3pLUn1vA","performance-creator","Performance Creator",{"id":21,"alt":22,"title":22,"focalPoint":23,"width":25,"height":26,"thumbnail":27,"small":28,"medium":29,"responsiveImage":30,"video":22},"KjEEEZo4RN6INnhNQvCGtQ",null,{"x":24,"y":24},0.5,1723,913,"https://www.datocms-assets.com/151374/1778181424-chatgpt-image-may-7-2026-02_16_56-pm.png?auto=format&fit=max&h=600&q=75&w=600","https://www.datocms-assets.com/151374/1778181424-chatgpt-image-may-7-2026-02_16_56-pm.png?auto=format&fit=max&h=900&q=75&w=900","https://www.datocms-assets.com/151374/1778181424-chatgpt-image-may-7-2026-02_16_56-pm.png?auto=format&fit=max&h=1500&lossless=false&q=75&w=1500",{"srcSet":31,"webpSrcSet":32,"sizes":33,"src":34,"width":25,"height":26,"aspectRatio":35,"alt":22,"title":22,"base64":36,"bgColor":37},"https://www.datocms-assets.com/151374/1778181424-chatgpt-image-may-7-2026-02_16_56-pm.png?auto=format&dpr=0.25&fit=max&h=2440&lossless=false&q=75&w=2440 430w,https://www.datocms-assets.com/151374/1778181424-chatgpt-image-may-7-2026-02_16_56-pm.png?auto=format&dpr=0.5&fit=max&h=2440&lossless=false&q=75&w=2440 861w,https://www.datocms-assets.com/151374/1778181424-chatgpt-image-may-7-2026-02_16_56-pm.png?auto=format&dpr=0.75&fit=max&h=2440&lossless=false&q=75&w=2440 1292w,https://www.datocms-assets.com/151374/1778181424-chatgpt-image-may-7-2026-02_16_56-pm.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440 1723w","","(max-width: 1723px) 100vw, 1723px","https://www.datocms-assets.com/151374/1778181424-chatgpt-image-may-7-2026-02_16_56-pm.png?auto=format&fit=max&h=2440&lossless=false&q=75&w=2440",1.887185104052574,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoSCAgLEg0OFRQPDg0NDREVFg0OFxUZGCITFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFhAOHC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAEAAIF/8QAHhAAAQMEAwAAAAAAAAAAAAAAAAIEBQEDFCEREhP/xAAUAQEAAAAAAAAAAAAAAAAAAAAD/8QAFxEBAAMAAAAAAAAAAAAAAAAAAAECEf/aAAwDAQACEQMRAD8ATERHRAmXj+LFOBDW4pCNB5h1c8qbBklYZy2C8MhdTq5hUIGbH//Z","#d84033",{"title":39,"subtitle":40,"text":41},"Comparison Content Drives Efficient Scale and Long-Term Performance","A DTC pet food brand needed to scale in a crowded market. Comparison content, powered by creators and editorial distribution, unlocked efficient growth and long-term performance.",{"value":42},{"schema":43,"document":44},"dast",{"type":45,"children":46},"root",[47,53],{"type":48,"children":49},"paragraph",[50],{"type":51,"value":52},"span","JustFoodForDogs operates in a highly competitive DTC pet food market, where scaling efficiently becomes increasingly difficult as audiences saturate and creative performance declines.",{"type":48,"children":54},[55],{"type":51,"value":56},"As the brand looked to grow, it faced challenges maintaining efficient acquisition costs while increasing spend. To unlock continued growth, JustFoodForDogs partnered with New Engen to develop a scalable content system that could drive both immediate performance and long-term efficiency.",[58],{"id":59,"type":60,"immerse":61,"inspire":74,"implement":87,"impact":125,"impactStats":138},"T8eSY5KsR4qA36fkokelmQ","process_content_block",{"blocks":62,"value":63},[],{"schema":43,"document":64},{"type":45,"children":65},[66,70],{"type":48,"children":67},[68],{"type":51,"value":69},"We partnered closely with JustFoodForDogs to understand their growth constraints, performance trends, and the competitive dynamics of the category.",{"type":48,"children":71},[72],{"type":51,"value":73},"Two key challenges emerged: creative fatigue was limiting performance, and existing audience pools were becoming saturated. To scale effectively, the brand needed both a steady flow of new creative and new ways to reach untapped audiences.",{"blocks":75,"value":76},[],{"schema":43,"document":77},{"type":45,"children":78},[79,83],{"type":48,"children":80},[81],{"type":51,"value":82},"Our analysis showed that consumers in the category actively compare multiple brands before making a purchase decision.",{"type":48,"children":84},[85],{"type":51,"value":86},"This created an opportunity to meet customers in that moment with comparison-driven content. By combining creator-led UGC with educational blog content, we could both capture attention and build trust—while using new distribution paths to expand beyond the brand’s existing audience.",{"blocks":88,"value":113},[89],{"id":90,"type":91,"items":92},"G_x3VJ3GSQmpotPhYlAH9A","accordion_block",[93,97,101,105,109],{"id":94,"text":95,"title":96},"BM_dCdYQSpK3KrTso9qz-w","\u003Cp>Activated 800+ creators to generate a high volume of comparison-driven content tailored to different audiences.\u003C/p>","Produced a steady pipeline of UGC.",{"id":98,"text":99,"title":100},"Svmbzi4TT4WSDFcBwhbKvQ","\u003Cp>Ran ads through creator handles to extend reach beyond the brand’s existing audience.\u003C/p>\n\u003Cp>\u003C/p>","Scaled distribution through creator whitelisting.",{"id":102,"text":103,"title":104},"TJ3QDoJySI2i1YpbQ7Ki0w","\u003Cp dir=\"ltr\" role=\"presentation\">\u003Cspan>Distributed ads through publisher handles and drove traffic to comparison-focused blog content that educated consumers before conversion.\u003C/span>\u003C/p>","Leveraged editorial whitelisting and blog content.",{"id":106,"text":107,"title":108},"RqAlXpIRSniyGfxkwkNo0A","\u003Cp>Used competitor brand references to capture attention and improve efficiency at the top of the funnel.\u003C/p>","Built comparison-led creative frameworks.",{"id":110,"text":111,"title":112},"CsMPCHM1TJKpeLEBCC4GFQ","\u003Cp>Scaled winning concepts and extended into new creators, formats, and content types over time.\u003C/p>","Continuously iterated and expanded.",{"schema":43,"document":114},{"type":45,"children":115},[116,120,122],{"type":48,"children":117},[118],{"type":51,"value":119},"We activated a Performance Creator system built to solve for both creative scale and audience expansion.",{"item":90,"type":121},"block",{"type":48,"children":123},[124],{"type":51,"value":32},{"blocks":126,"value":127},[],{"schema":43,"document":128},{"type":45,"children":129},[130,134],{"type":48,"children":131},[132],{"type":51,"value":133},"By solving for both creative fatigue and audience saturation, JustFoodForDogs was able to scale efficiently while maintaining strong performance.",{"type":48,"children":135},[136],{"type":51,"value":137},"Comparison content quickly became a core driver of growth, enabling the brand to increase spend without sacrificing efficiency and establishing a repeatable foundation for long-term performance.",[139,145],{"id":140,"stat":141,"text":142,"theme":143},"RxS74XFoQM6pcTs98Nc2zw","+20%","increase in spend within the first few weeks",{"hex":144},"#CCE561",{"id":146,"stat":32,"text":32,"theme":147},"BeI5-lnPSsKfntL5WQ2R0Q",{"hex":144},{"title":149,"description":150,"image":151},"How JustFoodForDogs Scaled with Comparison Content","See how 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