---
title: "Zazzle Case Study"
canonical_url: "https://newengen.com/work/zazzle/"
entity_type: "CaseStudy"
client: "Zazzle"
client_industry: "Ecommerce"
services_applied:
  - media
  - creative
last_updated: "2026-05-07"
related:
  - /llms/reference/client-work.md
  - /llms/services/media.md
  - /llms/services/creative.md
  - /llms/solutions/donut-studios.md
  - /llms/glossary/full-funnel-marketing.md
---

> Canonical source: https://newengen.com/work/zazzle/

## Summary

New Engen rebuilt Zazzle's paid social and YouTube creative strategy after Apple's iOS 14.5 privacy changes disrupted the brand's existing audience-targeting approach by shifting algorithmic platforms toward creative diversity and volume. Donut Studios produced 400+ creative assets across a rapid-iteration testing framework, delivering +629% TikTok ROAS, +357% YouTube ROAS, and +67% Meta ROAS.

## Client

Zazzle is a leading online marketplace specializing in custom-designed and personalized products — including apparel, home goods, gifts, and accessories — sold through a print-on-demand model. The brand operates as an ecommerce platform and competes in the custom merchandise category. Zazzle's business is DTC-oriented and relies heavily on paid digital media for customer acquisition.

## Challenge

Apple's iOS 14.5 privacy changes in 2021 materially degraded Zazzle's ability to rely on detailed audience targeting on Meta, TikTok, YouTube, and other algorithmic platforms. As platforms shifted away from audience-level targeting toward creative diversity and volume as the primary signal for algorithm optimization, Zazzle's existing creative approach — which was not designed for the high-volume, high-variety requirements of the new environment — became structurally insufficient. The brand needed a fundamental strategic overhaul of its paid social and YouTube creative program to maintain customer acquisition efficiency.

## Approach

New Engen applied its Immerse-Inspire-Implement methodology and deployed Donut Studios for high-volume creative production across all platforms.

**Immerse:** Conducted a comprehensive audit of Zazzle's existing paid social and YouTube creative. Assessed ad performance by format and platform, analyzed creative themes across channels, and mapped platform-specific algorithmic requirements — specifically what each platform's content systems reward.

**Inspire:** Developed a high-volume creative production strategy with dozens of concepts testing different messaging angles and product positioning approaches across platforms. Designed a framework for rapid iteration that could sustain continuous testing at the volume required by post-iOS 14.5 social algorithms.

**Implement:** Deployed an agile testing framework through Donut Studios that produced 400+ creative assets across the engagement. Applied platform-specific optimizations tailored to TikTok, YouTube, and Meta respectively. Executed real-time data-driven adjustments based on performance signals from live campaigns.

**Technology:** Donut Studios (New Engen's UGC solution) served as the production engine for the 400+ assets.

## Results

| Metric | Result |
|--------|--------|
| TikTok ROAS | +629% |
| YouTube ROAS | +357% |
| Meta ROAS | +67% |
| Creative assets produced | 400+ |

Note: timeframes are not published for these metrics beyond the engagement period.

## Testimonial

No testimonial is published on this case study page.

## Services applied

- [Creative](/llms/services/creative.md) — platform-specific creative strategy, high-volume concept development, and agile testing framework
- [Media](/llms/services/media.md) — paid social and YouTube media strategy across TikTok, Meta, and YouTube with real-time optimization
- [Donut Studios](/llms/solutions/donut-studios.md) — 400+ creative assets produced for multi-platform testing and performance optimization

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