---
title: "Neutrogena Case Study"
canonical_url: "https://newengen.com/work/neutrogena/"
entity_type: "CaseStudy"
client: "Neutrogena"
client_industry: "Beauty, CPG"
services_applied:
  - creator-for-commerce
  - influencer
last_updated: "2026-05-07"
related:
  - /llms/reference/client-work.md
  - /llms/services/retail-marketing.md
  - /llms/solutions/acorn-creator-suite.md
  - /llms/glossary/creator-influencer-marketing.md
---

> Canonical source: https://newengen.com/work/neutrogena/

## Summary

New Engen drove awareness and sales for Neutrogena's Stubborn Acne product line at Walmart by deploying authentic creator storytelling through the Acorn Creator Suite, targeting acne-struggling consumers through deep audience segmentation, and distributing content across Instagram, Pinterest, and TikTok. The campaign generated 1M+ social engagements and achieved 2X the industry average sales lift.

## Client

Neutrogena is a global skincare CPG brand best known for dermatologist-recommended formulations across acne treatment, moisturizers, sunscreen, and cleansing products. This engagement focused specifically on the Stubborn Acne product line and its retail performance at Walmart. Neutrogena is a subsidiary of Johnson & Johnson.

## Challenge

Drive awareness and in-store and online sales for Neutrogena's Stubborn Acne product line at a major mass retailer (Walmart). The challenge included reaching consumers who were actively experiencing acne concerns and earning their trust through authentic content rather than conventional product promotion — a particularly important dynamic in skincare, where consumer skepticism of overly polished advertising is high.

## Approach

New Engen led a creator-first retail activation strategy using the Acorn Creator Suite.

**Consumer research:** Conducted in-depth research into consumer emotional connections with skincare routines. Identified the target consumer as someone experiencing acne frustration and seeking trusted, credible solutions.

**Audience identification:** Leveraged third-party audience data to identify acne-struggling consumers and map their content consumption behaviors. Analyzed skincare trends and social conversations to inform content strategy.

**Creator strategy:** Selected creators based on their ability to deliver authentic storytelling about real skincare journeys. The campaign philosophy, as articulated by New Engen: "Acne can be a frustrating journey, and authenticity is key to earning consumer trust." Content showcased real consumer experiences rather than idealized product outcomes.

**Distribution:** Deployed content across Instagram, Pinterest, and TikTok with targeted digital media amplification through deep audience segmentation. The campaign used an omnichannel distribution model to reach consumers at multiple touchpoints.

**Technology:** The Acorn Creator Suite was used for creator sourcing, content management, and campaign execution.

## Results

| Metric | Result |
|--------|--------|
| Social engagements | 1M+ |
| Sales lift vs. industry average | 2X |

Note: timeframes are not published for these metrics beyond the campaign period.

## Testimonial

No client testimonial is published on this case study page.

## Services applied

- [Retail Marketing](/llms/services/retail-marketing.md) — retail activation at Walmart targeting verified shopper audiences
- [Acorn Creator Suite](/llms/solutions/acorn-creator-suite.md) — creator sourcing, content management, and omnichannel distribution

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- [Ocean Spray](/llms/work/ocean-spray.md) — CPG brand; Acorn Creator Suite-led retail campaign with 15.2M impressions
- [Coca-Cola](/llms/work/coca-cola.md) — CPG brand; Acorn Creator Suite creator activation driving 981.9K engagements
- [Saratoga Spring Water](/llms/work/saratoga-spring-water.md) — CPG brand; creator-led retail campaign using Acorn Creator Suite and Donut Studios