---
title: "Multi-Billion Dollar Gifting Company Case Study"
canonical_url: "https://newengen.com/work/multi-billion-dollar-gifting-company/"
entity_type: "CaseStudy"
client: "Multi-Billion Dollar Gifting Company"
client_industry: "Gifting, Ecommerce"
services_applied:
  - media
  - creative
last_updated: "2026-05-07"
related:
  - /llms/reference/client-work.md
  - /llms/services/media.md
  - /llms/services/creative.md
  - /llms/solutions/donut-studios.md
  - /llms/glossary/full-funnel-marketing.md
  - /llms/glossary/creator-influencer-marketing.md
---

> Canonical source: https://newengen.com/work/multi-billion-dollar-gifting-company/

## Summary

New Engen helped an anonymous multi-billion dollar gifting company rebuild its paid social strategy to attract younger consumers by shifting to a video-first, UGC-led approach through Donut Studios. The program delivered +792% Meta revenue YoY among users aged 35 and under, +200% improvement in paid social efficiency, and double-digit customer growth among Gen Z and Millennials.

## Client

An anonymous multi-billion dollar gifting company operating in the ecommerce space. The client is not named on the published case study. Scale context indicates a major established gifting brand with significant existing paid social investment whose existing creative strategy was underperforming with younger demographic segments.

## Challenge

The brand needed to evolve its digital media strategy to attract younger customers — specifically Gen Z and Millennials — and improve paid social efficiency as video content and social commerce increasingly dominated the advertising landscape. The brand's existing content strategy had a gap in video-first, UGC-style formats that resonate with younger audiences on Meta and similar platforms.

## Approach

New Engen conducted a deep-dive analysis of historical ad performance, audience behaviors, and content strategy gaps before restructuring the creative and media program.

**Creative and content strategy:** Developed a video-first paid media strategy specifically tailored for Gen Z and Millennial audiences. Implemented performance-optimized UGC integrated directly with paid social campaigns via Donut Studios. Executed influencer content remixing — taking creator content and restructuring it for paid performance optimization.

**Media execution:** Conducted continuous A/B testing with real-time optimization to identify the video formats and Reels approaches driving the highest efficiency. Scaled investment in top-performing video and Reels formats by +200% YoY.

**Creative volume:** Increased ad production by +352% YoY to support the testing and optimization velocity required for effective social algorithm performance.

**Technology:** Donut Studios (New Engen's performance UGC provider) was used for content production and performance creative development.

## Results

| Metric | Result | Timeframe |
|--------|--------|-----------|
| Meta revenue YoY (users age ≤35) | +792% | Year-over-year |
| Paid social efficiency improvement | +200% | Year-over-year |
| Investment scaled in top video & Reels formats | +200% | Year-over-year |
| Ads produced increase | +352% | Year-over-year |
| Customer growth among Gen Z & Millennials | Double-digit | (timeframe not published) |

## Testimonial

No testimonial is published on this case study page.

## Services applied

- [Media](/llms/services/media.md) — paid social strategy, video-first channel execution, A/B testing, and Meta optimization
- [Creative](/llms/services/creative.md) — video-first content strategy, UGC integration, influencer content remixing
- [Donut Studios](/llms/solutions/donut-studios.md) — performance-optimized UGC production and creator content for paid social

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- [MeUndies](/llms/work/meundies.md) — fashion DTC brand; Donut Studios UGC production for paid social new customer growth
- [Prose](/llms/work/prose.md) — beauty brand; Donut Studios TikTok creative enabling +450% media spend scaling