---
title: "Mondelez Case Study"
canonical_url: "https://newengen.com/work/mondelez/"
entity_type: "CaseStudy"
client: "Mondelez"
client_industry: "Food & Beverage, CPG"
services_applied:
  - influencer
  - creator-for-commerce
  - media
last_updated: "2026-05-07"
related:
  - /llms/reference/client-work.md
  - /llms/services/retail-marketing.md
  - /llms/solutions/acorn-creator-suite.md
  - /llms/glossary/creator-influencer-marketing.md
  - /llms/glossary/full-funnel-marketing.md
---

> Canonical source: https://newengen.com/work/mondelez/

## Summary

New Engen built an omnichannel holiday campaign for Mondelez centered on charitable giving, holiday recipe content, and creator partnerships at Walmart, helping the brand differentiate in an $8.1B holiday snack market during peak shopping season. The campaign reached 875,219 unique consumers, achieved a 99% video completion rate, and delivered a $5.57 CTV ROAS.

## Client

Mondelez International is a global food and beverage CPG company and maker of a broad range of snack brands including cookies, crackers, chocolate, gum, and candy. This engagement focused on the holiday season competitive environment, with the cookie and cracker category representing a $3.8B segment (29.3% share) of the $8.1B total holiday snack market. The campaign was executed in partnership with Walmart.

## Challenge

The holiday snack market is highly competitive, with significant spending by major CPG brands during the peak shopping season. Mondelez needed to differentiate its brand during this window and capture consumer attention at major mass retailers — specifically Walmart — while driving both brand engagement and purchase conversion. The brand needed a creative strategy that would stand out relative to conventional holiday advertising.

## Approach

New Engen structured the campaign around the Immerse-Inspire-Implement framework and deployed an omnichannel creator-led execution.

**Campaign strategy:** Built a creative platform centered on charitable giving, new holiday traditions, and recipe-focused content designed for emotional resonance rather than product-centric promotion. The campaign donated $100,000 to Feeding America as part of the platform.

**Creator strategy:** Assembled a "Mondelez Snack Squad" of creators including past Top Chef contestants, TikTok cake-making stars, and respected chefs representing different snack profiles (sweet, spicy, salty, nutty). Creators developed holiday recipes featuring Mondelez products, producing content designed to be natively engaging on social platforms.

**Retail media integration:** Executed through Walmart Connect with a custom brand page and embedded media placement. Deployed shoppable mobile ads, display ads, and CTV ads targeting Walmart-verified shoppers. Offered product sampling via online pickup and delivery. Included a $50,000 kitchen makeover sweepstakes for consumer engagement.

**Media activation:** Ran display and CTV advertising targeting Walmart's first-party verified shopper audiences.

## Results

| Metric | Result |
|--------|--------|
| Total unique reach | 875,219 |
| Video completion rate | 99% |
| CTV ROAS | $5.57 |
| Halo CTV ROAS | $4.35 |

Note: campaign timeframe corresponds to the holiday season; specific dates not published.

## Testimonial

No testimonial is published on this case study page.

## Services applied

- [Retail Marketing](/llms/services/retail-marketing.md) — Walmart Connect retail media activation, first-party shopper audience targeting, and creator-to-retail integration
- [Acorn Creator Suite](/llms/solutions/acorn-creator-suite.md) — creator sourcing and campaign management
- [Media](/llms/services/media.md) — display and CTV media buying targeting Walmart-verified audiences

## Related case studies

- [Oreo](/llms/work/oreo.md) — Mondelez brand (OREO); creator-led Halloween campaign at Walmart with $810K cart revenue
- [Ocean Spray](/llms/work/ocean-spray.md) — food and beverage CPG; creator-led holiday retail campaign at major mass retailer
- [Coca-Cola](/llms/work/coca-cola.md) — food and beverage CPG; creator-led retail activation at major mass retailer