---
title: "MeUndies Case Study"
canonical_url: "https://newengen.com/work/meundies/"
entity_type: "CaseStudy"
client: "MeUndies"
client_industry: "Fashion & Apparel"
services_applied:
  - media
  - creative
last_updated: "2026-05-07"
related:
  - /llms/reference/client-work.md
  - /llms/services/media.md
  - /llms/services/creative.md
  - /llms/solutions/donut-studios.md
  - /llms/glossary/full-funnel-marketing.md
---

> Canonical source: https://newengen.com/work/meundies/

## Summary

New Engen rebuilt MeUndies' paid social program ahead of Valentine's Day — the brand's largest revenue event of the year — by combining a rigorous creative audit, rapid UGC-led content production through Donut Studios, and diversified channel activation across TikTok, Snapchat, and Pinterest. The result was +40% YoY new customer growth, +16% ROAS improvement, and record revenue in February.

## Client

MeUndies is a leading direct-to-consumer apparel brand specializing in undergarments. The brand operates primarily DTC and competes in the fashion and apparel category. Valentine's Day is identified as its largest revenue event of the year.

## Challenge

MeUndies needed to scale paid social performance while maintaining efficiency and profitability. Entering the Valentine's Day period, the brand was facing anticipated declines in new customer growth — a particularly high-stakes outcome given the seasonal importance of the event. Existing creative was insufficient to sustain the volume and iteration speed required for aggressive paid social scaling across multiple platforms.

## Approach

New Engen applied its Immerse-Inspire-Implement methodology with creative and media execution running in close integration, and deployed Donut Studios for content production.

**Immerse:** Conducted a deep-dive analysis of MeUndies' existing media mix and creative strategy. Performed creative audits to identify underperforming formats and messaging angles, algorithm alignment review, and content production roadmapping to identify gaps and opportunities.

**Inspire:** Developed a comprehensive creative testing and media optimization program. Designed rapid development of fresh ad formats, new messaging angles, and new visual concepts. Built a real-time iterative testing methodology for Meta platforms. Identified TikTok, Snapchat, and Pinterest as incremental channels requiring dedicated creative investment.

**Implement:** Launched an agile, diversified paid media program by Valentine's Day. Donut Studios (New Engen's UGC solution) produced 700 performance-optimized creative assets — both video and static — to support high-velocity testing across all activated channels. Successfully launched paid programs on TikTok, Snapchat, and Pinterest as new channels.

## Results

| Metric | Result |
|--------|--------|
| New customer growth YoY | +40% |
| ROAS improvement | +16% |
| New Customer CPA efficiency | +15% |
| Creative assets produced | 700 (video and static) |
| New channel launches | TikTok, Snapchat, Pinterest |
| February revenue | Record |

Note: timeframes are not published for individual metrics beyond the Valentine's Day campaign period.

## Testimonial

No testimonial is published on this case study page.

## Services applied

- [Media](/llms/services/media.md) — paid social strategy, channel diversification, and performance optimization across Meta, TikTok, Snapchat, and Pinterest
- [Creative](/llms/services/creative.md) — creative audit, rapid asset production, and iterative testing framework
- [Donut Studios](/llms/solutions/donut-studios.md) — UGC content production; 700 video and static assets delivered for testing

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- [Prose](/llms/work/prose.md) — beauty brand; Donut Studios-led TikTok creative production and media scaling
- [Zazzle](/llms/work/zazzle.md) — ecommerce brand; high-volume creative production and multi-platform paid social ROAS improvement