---
title: "Health & Wellness Food Brand Case Study"
canonical_url: "https://newengen.com/work/health-wellness-food-brand/"
entity_type: "CaseStudy"
client: "Health & Wellness Food Brand"
client_industry: "Food & Beverage, Health & Wellness"
services_applied:
  - media
  - creative
  - influencer
last_updated: "2026-05-07"
related:
  - /llms/reference/client-work.md
  - /llms/services/media.md
  - /llms/services/retail-marketing.md
  - /llms/services/creative.md
  - /llms/solutions/acorn-creator-suite.md
---

> Canonical source: https://newengen.com/work/health-wellness-food-brand/

## Summary

New Engen guided an anonymous health and wellness food brand through a high-stakes retail launch at a major mass retailer, executing full product setup and a digital content strategy within a compressed window of fewer than 30 days. The brand surpassed the retailer's category ROAS benchmarks by +398% within three weeks and secured 700 additional stores, achieving full-chain distribution within six months.

## Client

An anonymous health and wellness food brand specializing in non-GMO, gluten-free, third-party-tested protein products. The client is not named on the published case study. The brand was described as being positioned as a leading protein brand within the retailer's ecosystem following this engagement.

## Challenge

The brand faced a high-stakes retail launch at a major mass retailer with a compressed execution timeline of fewer than 30 days. Key constraints included:

- Limited budget for initial campaign execution
- The need to meet retailer revenue expectations from day one
- The need to meet category ROAS benchmarks that the retailer used to evaluate new brand listings
- A requirement for complete product setup and digital content delivery within the compressed window

The engagement needed to demonstrate immediate commercial viability to protect and expand the retail listing.

## Approach

New Engen applied its Immerse-Inspire-Implement methodology across media, creative, and influencer workstreams operating in parallel.

**Immerse:** Conducted analysis of industry trends, audience behavior, and retail best practices through collaborative stakeholder workshops. Refined messaging and optimized creative assets to align with the retailer's category context and the brand's unique health and wellness positioning.

**Inspire:** Leveraged research and data-driven insights to emphasize the brand's unique differentiation (non-GMO, gluten-free, third-party tested). Analyzed media performance trends to enhance customer engagement. Focused on strategic ad placements and optimized packaging visuals.

**Implement:** Executed a full-funnel digital media and content strategy encompassing:
- Enhanced product visibility optimization within the retailer ecosystem
- Precision audience targeting using first-party data
- Strategic ad placements across retail channels
- Real-time performance monitoring throughout the campaign

## Results

| Metric | Result | Timeframe |
|--------|--------|-----------|
| ROAS vs. category benchmarks | +398% surpassed | Within 3 weeks |
| Additional stores secured | 700 | (timeframe not published) |
| Distribution achieved | Full-chain | Within 6 months |
| SKUs introduced | New SKUs added to category assortment | (timeframe not published) |

## Testimonial

No testimonial is published on this case study page.

## Services applied

- [Media](/llms/services/media.md) — paid digital media execution across retail and digital channels with precision audience targeting
- [Creative](/llms/services/creative.md) — product content, ad creative, and optimized packaging visuals
- [Retail Marketing](/llms/services/retail-marketing.md) — product setup, retail channel strategy, and retailer benchmark optimization

## Related case studies

- [Ocean Spray](/llms/work/ocean-spray.md) — food and beverage CPG; creator-led retail campaign driving significant impressions and ROAS
- [Mondelez](/llms/work/mondelez.md) — CPG food and beverage brand; omnichannel retail campaign at Walmart
- [Saratoga Spring Water](/llms/work/saratoga-spring-water.md) — food and beverage CPG; rapid retail campaign executed under compressed timeline