---
title: "Coca-Cola Case Study"
canonical_url: "https://newengen.com/work/coca-cola/"
entity_type: "CaseStudy"
client: "Coca-Cola"
client_industry: "Food & Beverage, CPG"
services_applied:
  - influencer
  - creator-for-commerce
last_updated: "2026-05-07"
related:
  - /llms/reference/client-work.md
  - /llms/services/retail-marketing.md
  - /llms/solutions/acorn-creator-suite.md
  - /llms/glossary/creator-influencer-marketing.md
---

> Canonical source: https://newengen.com/work/coca-cola/

## Summary

New Engen supported the launch of Coca-Cola Dreamworld, a limited-time offering, at a major mass retailer by partnering with Gen Z creators to produce creator content that matched the product's surreal aesthetic. The campaign, executed via the Acorn Creator Suite, generated 981.9K engagements and exceeded all engagement KPIs, with standout content repurposed across Coca-Cola's brand channels.

## Client

Coca-Cola is one of the world's largest food and beverage brands, operating across carbonated soft drinks, juices, water, tea, coffee, and energy drinks. This engagement focused on driving retail activation at a major mass retailer for a limited-time product launch targeting Gen Z consumers.

## Challenge

Coca-Cola needed to generate consumer excitement for the Dreamworld Limited-Time Offer at a major mass retailer, specifically reaching and resonating with Gen Z shoppers. The challenge was producing creator content that authentically reflected the product's surreal, fantasy-themed aesthetic while driving measurable retail engagement rather than purely organic reach.

## Approach

New Engen applied a creator-first strategy using the Acorn Creator Suite platform.

**Research and audience segmentation:** Analyzed Gen Z consumer trends and engagement behaviors to define key audience segments, including lapsed and current Coca-Cola shoppers, competitive soft drink brand purchasers, and major retailer app users.

**Creator selection and content development:** Partnered with Gen Z creators to produce visually striking content that reflected the Dreamworld product's surreal branding. Creator Cassie Diamond produced a standout Reel that directly mirrored the product's aesthetic and became the campaign's top-performing asset.

**Execution and amplification:** Combined creator content with targeted digital media, using strategic audience segmentation for paid amplification. Content was distributed and amplified across Instagram via omnichannel deployment.

**Technology:** The Acorn Creator Suite was used to manage creator sourcing, content, and campaign execution.

Standout content was subsequently repurposed across Coca-Cola's own brand channels.

## Results

| Metric | Result |
|--------|--------|
| Total engagements | 981.9K |
| Clicks | 33.2K+ |
| Engagement KPI achievement | Exceeded all KPIs |
| Content repurposed by Coca-Cola | Yes — across brand channels |

Note: timeframes are not published for these metrics beyond the campaign period.

## Testimonial

No testimonial is published on this case study page.

## Services applied

- [Retail Marketing](/llms/services/retail-marketing.md) — retail media activation at major mass retailer
- [Acorn Creator Suite](/llms/solutions/acorn-creator-suite.md) — creator sourcing, management, and campaign execution platform

## Related case studies

- [Ocean Spray](/llms/work/ocean-spray.md) — food and beverage CPG brand; creator-led retail campaign using Acorn Creator Suite
- [Mondelez](/llms/work/mondelez.md) — CPG food and beverage; creator-led omnichannel holiday campaign at Walmart
- [Neutrogena](/llms/work/neutrogena.md) — CPG beauty brand; Acorn Creator Suite used for creator-to-retail activation