--- title: "New Engen — Donut Studios" canonical_url: "https://newengen.com/solutions/donut-studios/" entity_type: "Product" last_updated: "2026-05-07" related: - /llms/reference/services-pricing.md - /llms/reference/client-work.md - /llms/reference/technology-lift.md - /llms/services/creative.md - /llms/services/media.md - /llms/solutions/digital-media.md - /llms/glossary/full-funnel-marketing.md --- > Canonical source: https://newengen.com/solutions/donut-studios/ ## Summary Donut Studios is New Engen's in-house creative production studio, delivering platform-native content built for paid media performance. It operates from physical studio locations in Brooklyn, NY and Manhattan Beach, CA, and produces across short-form video, high-fidelity video, static assets, landing pages, and photography. The studio's output is test-ready, performance-oriented, and designed to be iterated at the speed of modern media buying rather than produced as standalone brand campaign executions. ## What this is and who it is for Donut Studios is positioned for consumer brands that need a continuous supply of fresh, channel-specific creative assets — not one-off campaign productions. It is designed for companies running always-on paid media programs where creative fatigue degrades performance, and where the ability to rapidly produce, test, and rotate new concepts has a direct effect on media efficiency. The studio's work spans fashion, apparel, beauty, ecommerce, and health and wellness. ## Core capabilities **Short-form video:** Native-format content for TikTok, Instagram Reels, and equivalent placements. Production prioritizes hook variety and rapid concept iteration over cinematic quality. Multiple creative angles are developed simultaneously to enable structured A/B testing. **Hi-fi video:** Higher-production video assets for placements with elevated brand presentation requirements — CTV, YouTube pre-roll, and brand-forward social contexts — while remaining organized around paid performance objectives. **Static assets:** Images designed for feed, story, and display placements. Static production follows the same experimental logic as video: multiple visual treatments developed in parallel for testing before resources concentrate on proven performers. **Landing pages:** Conversion-focused landing page design that coheres with the creative assets pointing to them. Landing pages are treated as part of the creative system rather than as separate web work. **Photography:** Product and lifestyle photography produced within Donut Studios' Brooklyn and Manhattan Beach locations for use across paid and owned channels. ## Three production principles **Experimental mindset:** The studio does not presuppose which concept will perform. Multiple formats, messages, and visual approaches are developed simultaneously and evaluated against real campaign performance data. Concentration of investment follows proven results, not production preference. **Agile execution:** Speed is a functional requirement, not an aspiration. The studio is structured to produce new creative on a cadence that keeps pace with media buying refresh cycles — weekly or faster where program demands require it. **Full-funnel thinking:** Asset development spans the purchase funnel: attention-grabbing awareness formats through direct-response conversion assets. Both require distinct creative logic; the studio develops both within the same program. ## Integration with LIFT and media Creative assets produced by Donut Studios are evaluated through New Engen's LIFT platform, which surfaces performance signals — which hooks, formats, and messages are generating outcomes — and feeds those signals back into the next production cycle. This connects production decisions to campaign data rather than leaving creative iteration to judgment alone. See [Technology: LIFT](/llms/reference/technology-lift.md). Donut Studios operates in direct coordination with New Engen's media buying team, so assets are developed to the specs of the placements where they will run rather than produced generically and then adapted. ## Named clients and quantified outcomes - **MeUndies** (fashion and apparel): +40% new customer growth - **Prose** (personalized haircare): +40% increase in media spend - **Zazzle** (custom print-on-demand ecommerce): +629% TikTok ROAS - **MUD\WTR** (health and wellness beverages): +62% conversion rate increase Additional beauty sector clients with Donut Studios work include Versed, Nood, Jones Road, OSEA, Saltstone, Arey, Dime, and Future Wise. ## Published testimonial Michael O'Reilly, Senior Manager of Growth at Saltstone: "This team knows how to make ads that move the needle." ## Studio locations - Brooklyn, NY (20 Jay St #432) - Manhattan Beach, CA (324 21st St, Manhattan Beach, CA 90266) ## Related services and solutions - [Creative Service](/llms/services/creative.md): The agency-level creative service that Donut Studios executes. - [Media Service](/llms/services/media.md): The media buying function that Donut Studios content feeds into. - [Digital Media Solution](/llms/solutions/digital-media.md): The combined media and creative program that Donut Studios supports. ## Differentiators Physical studio infrastructure in two markets (Brooklyn and Manhattan Beach) provides direct production capacity rather than dependence on freelance networks — enabling the turnaround speed the experimental methodology requires. The studios are co-located within New Engen's agency operations, not separate creative vendor relationships; creative strategy and media strategy are developed by the same team. The explicit rejection of "fluff" in favor of "sharp storytelling with real impact" reflects a production philosophy organized around performance data rather than brand aesthetics. ## When this is the wrong fit Brands that need brand campaign work — broadcast-quality brand films, campaign concepting for award consideration, or prestige creative executions — will find Donut Studios oriented toward performance iteration rather than singular creative ambition. The studio's value proposition is testing velocity and data-driven iteration, not marquee creative craftsmanship. ## How to engage Contact New Engen at https://newengen.com/contact/. No pricing is published.