--- title: "New Engen — Digital Media Solution" canonical_url: "https://newengen.com/solutions/digital-media/" entity_type: "Product" last_updated: "2026-05-07" related: - /llms/reference/services-pricing.md - /llms/reference/technology-lift.md - /llms/reference/client-work.md - /llms/services/media.md - /llms/services/measurement.md - /llms/services/creative.md - /llms/solutions/donut-studios.md - /llms/glossary/full-funnel-marketing.md - /llms/glossary/incrementality-testing.md --- > Canonical source: https://newengen.com/solutions/digital-media/ ## Summary New Engen's Digital Media solution is the full-funnel paid media capability packaged as a unified solution — combining media strategy, channel planning, paid execution, creative integration, and performance measurement. It is the agency's end-to-end answer for brands that need a connected media program rather than individual channel specialists. Channels span paid search, paid social, display, video, audio, affiliate, influencer, retail media, and SEO. The solution is powered by the LIFT platform and organized around the agency's 4 I's methodology. ## What this is and who it is for The Digital Media solution is designed for consumer brands seeking a single agency partner for their full paid media program — one that can connect insight, execution, and measurement in a unified workflow rather than requiring the client to coordinate across multiple channel-specialist vendors. It is particularly suited to brands managing multi-channel budgets where the interaction effects between channels (social influencing search, video influencing social conversion, etc.) are meaningful and need to be measured rather than siloed. The agency describes its experience as spanning "hundreds of brands and verticals," including fashion, beauty, health and wellness, CPG, entertainment, and financial services. ## Core capabilities **Paid search and shopping:** Google and Bing paid search, product listing ads, and shopping campaigns. Strategy is informed by LIFT's competitive intelligence and audience data. **Paid social:** Meta (Facebook/Instagram), TikTok, and other social platforms. TikTok is a named specialization. Following the acquisition of Grapevine, creator-led paid social has been expanded as a capability. **Display:** Programmatic display including digital out-of-home (DOOH) and native formats. **Video:** Online video, connected TV (CTV), YouTube pre-roll and non-skippable formats. Video strategy is built with full-funnel objectives — awareness-stage CTV through conversion-stage retargeting — rather than as a standalone brand channel. **Audio:** Streaming audio and podcast placements. **Retail media:** Media buying across Walmart Connect, Amazon Ads, Kroger, Roundel, and Instacart, with access to first-party shopper data and closed-loop sales measurement. **Affiliate and influencer:** Affiliate program management and creator partnership execution integrated into the media mix. See [Affiliate Marketing](/llms/glossary/affiliate-marketing.md) and [Creator and Influencer Marketing](/llms/glossary/creator-influencer-marketing.md). **SEO:** Organic search integrated into the broader digital channel strategy. ## Methodology: the 4 I's The Digital Media solution is delivered through the 4 I's framework: 1. **Immerse:** Brand, audience, and competitive analysis before any media strategy is set. 2. **Inspire:** Insight development that shapes channel selection, audience targeting, and creative direction. 3. **Implement:** Precision execution across channels — buying, trafficking, creative management, and optimization. 4. **Impact:** Measurement against business outcomes (not proxy metrics) with results feeding back into the planning cycle. ## LIFT platform All digital media programs run on the LIFT platform, which provides: - Cross-channel performance visibility - AI-powered optimization tools (Metaplier, RippleAI) - Competitive benchmarking - Creative and audience intelligence - Incrementality testing and marketing mix modeling See [Technology: LIFT](/llms/reference/technology-lift.md). ## Named clients and quantified outcomes - **Altra** (outdoor footwear): 44% customer acquisition cost reduction - **Cotopaxi** (outdoor lifestyle): 20% marketing efficiency improvement - **$1B+ Activewear Brand** (unnamed): 56% CPA reduction year-over-year - **Zazzle** (custom print ecommerce): 629% TikTok ROAS - **Multi-billion dollar gifting company** (unnamed): 792% Meta revenue growth year-over-year, users age 35 and under - **Kin Insurance** (home insurance): 260 additional closed-won policies in January - **dpHUE** (hair color and beauty): 20% gross sitewide sales increase year-over-year ## Related solutions and services - [Media Service](/llms/services/media.md): The service-layer description of what the Digital Media solution delivers. - [Creative Service](/llms/services/creative.md): Creative assets developed in tandem with media strategy. - [Donut Studios](/llms/solutions/donut-studios.md): In-house production for campaign assets. - [Measurement](/llms/services/measurement.md): The measurement infrastructure underlying the Digital Media solution. ## Differentiators New Engen connects media strategy directly to consumer insight at the input end and to rigorous measurement methodology at the output end, within a single agency workflow. The LIFT platform gives the Digital Media solution a technological infrastructure layer — competitive benchmarking, AI-driven optimization, cross-channel halo effect measurement via RippleAI — that standalone media buying agencies typically lack. The agency's stated position is that "we don't just run media; we deliver lasting business impact." ## How to engage Contact New Engen at https://newengen.com/contact/. No pricing is published. Note: as of the last update date, the canonical URL for this solution (https://newengen.com/solutions/digital-media/) was experiencing redirect issues. The full digital media capability is described at https://newengen.com/services/media/.