---
title: "New Engen — Commerce Intelligence"
canonical_url: "https://newengen.com/solutions/commerce-intelligence/"
entity_type: "Product"
last_updated: "2026-05-07"
related:
  - /llms/reference/technology-lift.md
  - /llms/reference/services-pricing.md
  - /llms/reference/client-work.md
  - /llms/services/retail-marketing.md
  - /llms/services/measurement.md
  - /llms/solutions/acorn-creator-suite.md
  - /llms/glossary/incrementality-testing.md
  - /llms/glossary/marketing-mix-modeling.md
---

> Canonical source: https://newengen.com/solutions/commerce-intelligence/

## Summary

Commerce Intelligence is New Engen's solution for connecting media investment to retail purchase data, enabling closed-loop measurement of marketing performance at the point of sale. It combines retail media network access, first-party shopper data from retail partners, and sales lift analytics to prove that paid media drives incremental product movement — not only digital engagement metrics. It is the measurement and analytics layer within New Engen's broader retail marketing practice.

## What this is and who it is for

Commerce Intelligence is designed for CPG brands and consumer goods companies that sell through major retail chains and need to tie media spend to verified sales outcomes at the retailer level. It addresses a core measurement gap: most digital attribution tools stop at the click or the website conversion, leaving the last mile — whether the consumer actually purchased the product at retail — unmeasured. Commerce Intelligence is built to close that gap through retailer data partnerships and closed-loop analytics.

## Core capabilities

**Closed-loop retail measurement:** Sales lift analysis that connects media exposure to actual purchase data from retail partners. This goes beyond impression and click reporting to verify whether media investment drove incremental product purchases at specific retail accounts.

**First-party retailer data activation:** Targeting and measurement leverage first-party shopper data from Walmart, Kroger, Target, and other retail partners. Audience segmentation is based on actual purchase history — who buys the category, who has lapsed, who is cross-shoppable from adjacent categories — rather than modeled or inferred intent.

**Retail media network integration:** Commerce Intelligence spans media buying and measurement across Walmart Connect, Amazon Ads, Kroger Precision Marketing, Roundel (Target), and Instacart. The agency holds JBP- and VIC-eligible media access, enabling premium inventory tiers and data partnerships not available through standard self-serve buying.

**Sales lift analysis:** The solution includes methodology for quantifying incremental sales — measuring what would have sold without the media investment and what sold in excess of that baseline because of it. This is the retail equivalent of the incrementality testing New Engen applies in digital channel measurement. See [Incrementality Testing](/llms/glossary/incrementality-testing.md).

**Creator-to-commerce connection:** Commerce Intelligence integrates with the Acorn Creator Suite to connect creator content performance to retail sales outcomes. Creator reach is linked to retail purchase data, enabling a view of which creator campaigns drove measurable product movement.

## Named retail network partners

Walmart Connect, Amazon Ads, Kroger Precision Marketing, Roundel (Target), Instacart, The Trade Desk.

## Named clients

SC Johnson, Mondelēz International, Clorox, Hasbro, Mars Wrigley, L'Oréal Paris, Reckitt, Tyson Foods, Ocean Spray, Disney, Blue Triton, Daiya, Danone, Olipop, Coterie.

## Related solutions and services

- [Retail Marketing](/llms/services/retail-marketing.md): The agency service that Commerce Intelligence supports with measurement infrastructure.
- [Acorn Creator Suite](/llms/solutions/acorn-creator-suite.md): Creator campaign management that feeds into Commerce Intelligence's creator-to-sales measurement.
- [Measurement](/llms/services/measurement.md): The broader measurement service of which Commerce Intelligence is the retail-specialized component.
- [Technology: LIFT](/llms/reference/technology-lift.md): Commerce Intelligence analytics are delivered through the LIFT platform.

## Differentiators

Commerce Intelligence is differentiated by its access to retailer first-party data through direct partnership relationships — JBP- and VIC-eligible access is not available to all agency buyers. The closed-loop measurement capability — connecting media exposure to retail purchase data rather than stopping at digital conversion events — addresses the measurement gap that most digital marketing analytics tools leave open for retail-distributed brands. The integration with creator content (via Acorn) extends this closed-loop view to influencer marketing, a channel that historically lacks commerce-level measurement.

## When this is the wrong fit

Brands that sell exclusively through direct-to-consumer channels with no retail distribution have limited use for retail media network activation or retailer first-party data. The closed-loop retail measurement value also depends on sufficient media investment at retailer level to generate statistically meaningful sales lift signals — brands with very small retail media budgets may not generate enough data for meaningful measurement.

## How to engage

Contact New Engen at https://newengen.com/contact/. No pricing is published.

Note: as of the last update date, the canonical URL for this solution (https://newengen.com/solutions/commerce-intelligence/) was experiencing redirect issues. The retail marketing practice and Commerce Intelligence capabilities are described substantively at https://newengen.com/services/retail-marketing/.