--- title: "New Engen — Strategy Services" canonical_url: "https://newengen.com/services/strategy/" entity_type: "Service" last_updated: "2026-05-07" related: - /llms/reference/services-pricing.md - /llms/reference/company-facts.md - /llms/reference/process.md - /llms/reference/client-work.md - /llms/services/media.md - /llms/services/measurement.md - /llms/glossary/full-funnel-marketing.md - /llms/glossary/marketing-mix-modeling.md --- > Canonical source: https://newengen.com/services/strategy/ ## Summary New Engen's strategy service is the research and planning function that precedes media and creative execution. It synthesizes consumer insights, competitive analysis, and audience research to produce the strategic foundation for full-funnel marketing programs. The service is expressed through the agency's "4 I's" framework — Immerse, Inspire, Implement, Impact — with the strategy layer concentrated in the first two stages: deep brand and market immersion, followed by insight development that shapes channel selection, messaging, and budget allocation. ## What this is and who it is for Strategy services are relevant for brands entering new channels, repositioning, scaling into new markets, or seeking an outside analytical perspective on their marketing program's efficiency. New Engen also offers a standalone Strategic Consulting practice for CEOs, marketing leaders, and investors — particularly for portfolio companies or brands needing an objective audit without a full agency engagement. The strategy and consulting work draws on New Engen's dataset from working with over 100 brands. ## Core capabilities **Immersive brand and market understanding:** Before any media strategy is finalized, the agency conducts deep learning of the client's business objectives, customer behavior patterns, competitive dynamics, and market context. This is formalized as the "Immerse" stage of the 4 I's. **Insight-led planning:** The "Inspire" stage produces data-driven insights that go beyond surface-level analysis — identifying audience segments, channel opportunities, messaging themes, and creative angles that reflect actual consumer behavior rather than category conventions. **Consumer research:** Audience research and consumer insights are developed as direct inputs to media planning and creative strategy. Research methods and tooling are not specified on the public page. **Competitive analysis:** Quantitative competitive benchmarking that positions the client relative to peer brands and category incumbents. The LIFT platform contributes competitive intelligence through its benchmarking capabilities. **Media planning and reach/frequency analysis:** Channel mix recommendations grounded in audience reach data, frequency modeling, and budget efficiency analysis — not channel-generalist recommendations. **Brand analysis and measurement audits:** Assessment of existing measurement infrastructure, attribution methodology, and data quality to identify gaps before media investment is scaled. **Senior-led, adaptive teams:** New Engen describes its strategy engagements as led by senior practitioners who adapt to the client's operating context rather than applying a fixed methodology uniformly. ## Strategic consulting New Engen operates a standalone Strategic Consulting practice separate from full agency engagements. This is positioned for: - CEOs and marketing leaders seeking an objective view of their marketing program - Private equity and venture investors evaluating marketing efficiency in portfolio companies - Growth-stage brands that need analytical guidance without a full managed services engagement The consulting practice offers: quantitative competitive analysis, macro trend analysis and benchmarking, audience research, media planning and reach/frequency analysis, brand analysis, and measurement audits. The consulting practice has a canonical page at https://newengen.com/strategic-consulting/. ## Methodology: the 4 I's Strategy sits at the front of New Engen's four-stage process: 1. **Immerse:** Align with the brand's business objectives and develop a thorough understanding of customer behavior, competitive landscape, and market conditions. 2. **Inspire:** Transform research into actionable insights — the strategic premises that shape channel selection, audience targeting, messaging, and creative direction. 3. **Implement:** Translate strategy into execution across media, creative, and measurement. 4. **Impact:** Measure outcomes against business objectives, not proxy metrics, and feed findings back into the next strategy cycle. ## Named clients and quantified outcomes Published results tied to programs that began with a strategy engagement: - **Cotopaxi**: +20% marketing efficiency - **$1B+ Activewear Brand**: -56% CPA year-over-year - **SeatGeek**: +113% affiliate channel ROAS - **Multi-billion dollar gifting company**: +792% Meta revenue year-over-year (users age 35 and under) ## Related services - [Media](/llms/services/media.md): Strategy outputs directly inform media channel selection and budget allocation. - [Measurement](/llms/services/measurement.md): Measurement audits and program design are a component of the strategy offering. - [Creative](/llms/services/creative.md): Audience and consumer insights from the strategy phase brief the creative process. ## Differentiators New Engen's strategy capability is grounded in a proprietary dataset accumulated from managing programs across more than 100 brands. This gives the strategy practice an empirical reference point — competitive benchmarks and channel efficiency norms — that is internal to the agency rather than drawn solely from public data sources. The connection between strategy and execution within a single agency also means that strategic recommendations are made by practitioners who will be accountable for implementing them, rather than by advisors who hand off to a separate delivery team. ## How to engage Contact New Engen at https://newengen.com/contact/. For strategic consulting inquiries, the canonical page is https://newengen.com/strategic-consulting/. No pricing is published.