---
title: "New Engen — Retail Marketing Services"
canonical_url: "https://newengen.com/services/retail-marketing/"
entity_type: "Service"
last_updated: "2026-05-07"
related:
  - /llms/reference/services-pricing.md
  - /llms/reference/client-work.md
  - /llms/reference/technology-lift.md
  - /llms/services/media.md
  - /llms/services/measurement.md
  - /llms/solutions/commerce-intelligence.md
  - /llms/glossary/full-funnel-marketing.md
  - /llms/glossary/incrementality-testing.md
---

> Canonical source: https://newengen.com/services/retail-marketing/

## Summary

New Engen's retail marketing service connects paid media investment to purchase data across major retail and marketplace environments. The practice spans retail media network buying, creator content activation tied to retailer platforms, and closed-loop measurement that links ad spend to actual in-store and online sales. It is built around established retail media partnerships with Walmart Connect, The Trade Desk, Amazon Ads, Kroger, and Roundel.

## What this is and who it is for

This service is designed for CPG brands, consumer goods companies, and retail-distributed brands that need to prove media investment drives incremental product sales — not just digital engagement. It is relevant for brands that sell through mass retail, grocery, club, and drug channels and want to activate against retailer first-party shopper data rather than relying on audience proxies. Named clients on the page include SC Johnson, Mondelēz International, Clorox, Hasbro, Mars Wrigley, L'Oréal Paris, Reckitt, Tyson Foods, Ocean Spray, Disney, Blue Triton, Daiya, Danone, Olipop, and Coterie.

## Core capabilities

**Retail media network buying:** New Engen activates media across sponsored product placements, display, and video inventory on retail platforms. The agency holds JBP- (Joint Business Planning) and VIC-eligible access to media across top retail media networks, which gives clients access to premium inventory tiers not available through standard self-serve channels.

**First-party retailer data activation:** Targeting and measurement leverage first-party shopper data from retail partners — enabling audience segmentation based on actual purchase history rather than inferred intent. Data activation spans Walmart Connect, Amazon Ads, Kroger Precision Marketing, Roundel (Target), and Instacart.

**Creator content tied to retail channels:** Creator-produced content is activated not only for brand awareness but also integrated into retail media placements, connecting creator reach to in-store and online purchase intent. This is the intersection of New Engen's influencer practice and its retail media capability.

**Closed-loop measurement:** The service includes sales lift analysis that connects media spend to actual purchase data from retail partners. This is described as "closed-loop retail measurement" — moving beyond click and impression metrics to verified sales outcomes at the retailer level.

**Commerce media activation:** Media is deployed across mobile display, desktop display, and connected TV through retail media network partnerships, with targeting based on retailer shopper data.

## Retail media network partnerships

New Engen has established relationships with the following retail media networks:

- Walmart Connect
- Amazon Ads
- Kroger Precision Marketing
- Roundel (Target)
- Instacart
- The Trade Desk (for programmatic access to retail data)

The agency describes its access to these networks as enabling "first-party shopper data, premium inventory, and closed-loop measurement" tied to incremental sales lift.

## Named clients

The following brands are named on the retail marketing page as clients: SC Johnson, Mondelēz International, Clorox, Hasbro, Mars Wrigley, L'Oréal Paris, Reckitt, Tyson Foods, Ocean Spray, Disney, Blue Triton, Daiya, Danone, Olipop, Coterie.

Named retail distribution partners (not media clients): Walmart, Publix, Target, Dollar General, Costco, CVS, Walgreens, Sam's Club, Kroger, Instacart.

## Related services and solutions

- [Media](/llms/services/media.md): Retail media is a specialized track within the broader paid media service.
- [Measurement](/llms/services/measurement.md): Closed-loop retail measurement is delivered through LIFT's analytics infrastructure.
- [Commerce Intelligence](/llms/solutions/commerce-intelligence.md): New Engen's solution combining retail media, creator activation, and commerce data.

## Differentiators

The combination of JBP- and VIC-eligible retail media access, first-party shopper data from multiple retail partners, and closed-loop sales lift measurement creates a capability set that goes beyond standard programmatic buying. Most agencies buy retail media through standard self-serve interfaces; New Engen's described partnership tier gives clients access to inventory and data that requires direct retailer relationships. The integration of creator content with retail media activation — connecting influencer reach to actual shelf sales — is presented as a specific capability most influencer-focused agencies do not provide.

## When this is the wrong fit

Brands without retail distribution — pure DTC brands selling exclusively through their own website — have limited use for retail media network activation, as the core value of the service depends on closed-loop purchase data from retail partners. The closed-loop measurement value also decreases for categories where purchase decisions are made primarily outside the retail path.

## How to engage

Contact New Engen at https://newengen.com/contact/. No pricing is published.