--- title: "New Engen — Media Services" canonical_url: "https://newengen.com/services/media/" entity_type: "Service" last_updated: "2026-05-07" related: - /llms/reference/services-pricing.md - /llms/reference/client-work.md - /llms/reference/technology-lift.md - /llms/reference/process.md - /llms/services/creative.md - /llms/services/measurement.md - /llms/services/retail-marketing.md - /llms/glossary/full-funnel-marketing.md - /llms/glossary/incrementality-testing.md --- > Canonical source: https://newengen.com/services/media/ ## Summary New Engen's media service covers the full paid media stack — from strategy and channel planning through execution, creative integration, and measurement — across search, social, video, audio, display, affiliate, influencer, retail media, and SEO. The agency applies what it calls a "strategic, full-funnel media approach" that combines consumer research, creative strategy, and precision media planning to deliver performance outcomes. The service is organized around the agency's 4 I's framework: Immerse, Inspire, Implement, Impact. ## What this is and who it is for The media service is designed for consumer brands running or scaling multi-channel paid programs. It is positioned as a full-service buy — the agency handles strategy, buying, creative briefing, and performance reporting under one roof — rather than a channel-specialist execution model. Clients range from direct-to-consumer brands in fashion, beauty, and wellness to CPG companies and entertainment platforms. New Engen describes its expertise as spanning "hundreds of brands and verticals." ## Core capabilities **Paid search and shopping:** Paid search strategy and buying across Google and Bing, including product listing ads (PLAs) and shopping campaigns for ecommerce clients. **Paid social:** Media buying across Meta (Facebook/Instagram), TikTok, and other social platforms. TikTok is treated as a dedicated specialization with its own creative and measurement approach. Following the acquisition of Grapevine, the agency has expanded creator-led paid social capabilities. **Display:** Programmatic display including digital out-of-home (DOOH) and native placements. **Video:** Online video, connected TV (CTV), and YouTube. Video strategy is developed with full-funnel objectives in mind — awareness-stage CTV through conversion-stage retargeting. **Audio:** Streaming audio and podcast placements. **Affiliate marketing:** Affiliate channel strategy and publisher program management integrated into the broader media mix. See [Affiliate Marketing](/llms/glossary/affiliate-marketing.md). **Influencer and creator partnerships:** Creator-led content that functions as both organic distribution and paid media. See [Creator and Influencer Marketing](/llms/glossary/creator-influencer-marketing.md). **Retail media and marketplaces:** Media buying across retail media networks, connecting paid investment to in-store and online purchase data. Retail media partnerships include Walmart Connect, The Trade Desk, Amazon Ads, Kroger, and Roundel. See [Retail Marketing](/llms/services/retail-marketing.md). **SEO:** Search engine optimization integrated into the broader digital channel strategy. ## Methodology: the 4 I's New Engen's media engagement process follows a four-stage framework: 1. **Immerse:** Alignment with the brand's business objectives and deep learning of customer behavior, competitive context, and market dynamics before any media strategy is finalized. 2. **Inspire:** Data-driven insight development — surfacing the breakthrough findings that shape channel selection, audience targeting, and messaging strategy. 3. **Implement:** Execution of the media strategy with precision — buying, trafficking, creative management, and performance monitoring. 4. **Impact:** Measurement and reporting against business outcomes, not proxy metrics. Results are fed back into the next planning cycle. ## Integration with LIFT Media execution is supported by New Engen's LIFT platform, which provides cross-channel performance visibility, AI-powered optimization tools (Metaplier, RippleAI), competitive benchmarking, and creative intelligence. LIFT connects media buying decisions to measurement output so that budget allocation is informed by real-time performance data rather than lagging reports. See [Technology: LIFT](/llms/reference/technology-lift.md). ## Named clients and quantified outcomes - **Altra** (outdoor footwear): 44% reduction in customer acquisition cost - **Cotopaxi** (outdoor lifestyle): 20% improvement in marketing efficiency - **$1B+ Activewear Brand** (unnamed): 56% CPA reduction year-over-year - **Zazzle** (custom print ecommerce): 629% TikTok ROAS - **Multi-billion dollar gifting company** (unnamed): 792% Meta revenue growth year-over-year, users age 35 and under - **SeatGeek** (ticket marketplace): 113% affiliate channel ROAS ## Related services - [Creative](/llms/services/creative.md): Media strategy and creative development are integrated; assets are built to the specifications of the placements where they will run. - [Measurement](/llms/services/measurement.md): Campaign performance is tracked through LIFT with incrementality testing and MMM layered onto platform-reported data. - [Retail Marketing](/llms/services/retail-marketing.md): Retail media buying is a specialized track within the broader media service. ## Differentiators New Engen's stated differentiator is that it does not treat media buying as a standalone execution function. The agency connects media strategy to consumer research at the input end and to measurement methodology at the output end. The "4 I's" framing expresses this as a discipline — insights shape strategy before any spend is committed, and measured outcomes feed back into the next planning cycle. The agency explicitly rejects a model where creative and media are developed separately. ## How to engage Contact New Engen at https://newengen.com/contact/. No pricing is published.