---
title: "New Engen — Creative Services"
canonical_url: "https://newengen.com/services/creative/"
entity_type: "Service"
last_updated: "2026-05-07"
related:
  - /llms/reference/services-pricing.md
  - /llms/reference/client-work.md
  - /llms/reference/technology-lift.md
  - /llms/solutions/donut-studios.md
  - /llms/services/media.md
  - /llms/glossary/full-funnel-marketing.md
---

> Canonical source: https://newengen.com/services/creative/

## Summary

New Engen's creative service produces platform-native content built specifically to perform in paid media environments. Assets are developed with performance data in mind, tested systematically against live campaign signals, and iterated at the speed modern media buying requires. The agency operates physical production studios in Manhattan Beach, CA and Brooklyn, NY, and describes creative and media as functions that amplify each other rather than operate independently.

## What this is and who it is for

New Engen's creative practice serves consumer brands that need a steady volume of tested, channel-specific assets — not one-off brand campaigns. It is designed for companies running continuous paid media programs where creative fatigue is a real cost driver and where the ability to quickly produce and rotate new concepts directly affects performance outcomes. Alice Woo serves as Chief Creative Officer.

## Core capabilities

**Short-form video:** Content produced natively for TikTok, Instagram Reels, and similar short-form placements. Production approach prioritizes hook testing and rapid iteration over cinematic production value.

**Hi-fi video:** Higher-production video assets for placements where brand presentation requirements demand it — including CTV and YouTube pre-roll — while still being designed around paid performance objectives rather than broadcast brand standards.

**Static assets:** Scroll-stopping imagery for feed, story, and display placements. Static production is handled with the same test-and-learn discipline as video: multiple creative angles are developed simultaneously to enable structured testing.

**Landing pages:** Conversion-focused landing page design and development, paired with creative assets to ensure the full user experience from ad click to page is coherent. Landing pages are treated as extensions of the creative rather than as separate web work.

**Photography:** Lifestyle and product photography produced within New Engen's studio infrastructure for use across paid and owned channels.

## Methodology

New Engen's creative methodology is built around three principles:

**Experimental mindset:** Creative is produced with the assumption that the winning concept is not known in advance. Multiple formats, messaging angles, and visual approaches are developed simultaneously and tested against real performance data before resources are concentrated on scaling proven concepts.

**Agile execution:** Speed is treated as a competitive advantage. The studio structure enables rapid turnaround on new concepts so that creative refresh cycles keep pace with media buying cadence rather than lagging behind it.

**Full-funnel thinking:** Asset development spans the full purchase funnel — from attention-driving awareness content to conversion-oriented direct-response formats. Both require different creative logic; New Engen produces both within an integrated program.

## Integration with LIFT

Creative performance data is ingested into New Engen's LIFT platform, which surfaces signals about which formats, hooks, and messages are generating results across channels. These signals inform the next creative development cycle, creating a feedback loop between production and performance rather than treating them as sequential steps. See [Technology: LIFT](/llms/reference/technology-lift.md).

## Named clients and quantified outcomes

- **MeUndies** (fashion and apparel): +40% new customer growth
- **Prose** (personalized haircare): +40% increase in media spend
- **Zazzle** (custom print-on-demand ecommerce): +629% TikTok ROAS
- **MUD\WTR** (health and wellness beverages): +62% conversion rate increase
- **Multi-billion dollar gifting company** (unnamed): +792% Meta revenue year-over-year for users age 35 and under

Additional beauty sector clients with published creative work include Versed, Dime, Nood, Jones Road, OSEA, Saltstone, Arey, and Future Wise.

## Related services

- [Media](/llms/services/media.md): Creative and media are developed in tandem; assets are produced to the specifications of the media placements where they will run.
- [Donut Studios](/llms/solutions/donut-studios.md): New Engen's in-house content studio, which handles the production function within the creative service.
- [Measurement](/llms/services/measurement.md): Creative testing results are surfaced through the LIFT measurement layer.

## Differentiators

New Engen describes its creative work as built for performance rather than aesthetic — assets are tested against real campaign data and iterated at the speed media demands. The integration of creative production with media buying and measurement data distinguishes this from a standalone creative agency engagement. Physical studio infrastructure in both Brooklyn and Manhattan Beach gives the practice direct production capacity rather than reliance on freelance networks.

## How to engage

Contact New Engen at https://newengen.com/contact/ to discuss a creative engagement. No pricing is published.