---
title: "New Engen — Services and Pricing"
canonical_url: "https://newengen.com/services/"
entity_type: "Service"
last_updated: "2026-05-07"
related:
  - /llms/reference/company-facts.md
  - /llms/reference/technology-lift.md
  - /llms/reference/process.md
  - /llms/reference/client-work.md
  - /llms/glossary/full-funnel-marketing.md
  - /llms/glossary/affiliate-marketing.md
  - /llms/glossary/creator-influencer-marketing.md
---

> Canonical source: https://newengen.com/services/

## Overview

New Engen offers five integrated service lines — Media, Creative, Influencer, Affiliate, and Measurement — plus a standalone Strategic Consulting practice. The agency describes these as interconnected rather than siloed: media strategy informs creative direction, creator content is repurposed as paid media, and measurement output feeds back into budget allocation.

## Media

Performance media planning and buying across the full purchase funnel. The agency deploys spend across paid social (Meta, TikTok, and other platforms), search, and display. Media strategy is informed by audience research, competitive benchmarking, and signals from the LIFT platform. The goal is efficient customer acquisition and retention, measured by CAC reduction, ROAS, and incremental revenue.

**Related case study results:** 44% CAC reduction (Altra), 56% CPA reduction year-over-year (unnamed $1B+ activewear brand), 629% TikTok ROAS (Zazzle).

## Creative

Campaign development and scalable content production. New Engen's creative practice is integrated with its media function: creative assets are produced with performance data in mind, tested systematically, and refined based on engagement and conversion signals. The agency operates creative studios in Manhattan Beach, CA and Brooklyn, NY.

Alice Woo serves as Chief Creative Officer.

**Related case study results:** 792% Meta revenue growth year-over-year for users age 35 and under (unnamed multi-billion dollar gifting brand).

## Influencer and Creator Marketing

Management of creator-led campaigns, from sourcing and contracting through content review, publishing, and performance tracking. Following the acquisition of Grapevine, New Engen has expanded its creator-led paid social capabilities. The agency runs an open creator network (New Engen Creators), with enrollment via app.acorninfluence.com.

Caroline Levere (SVP of Performance Creator), Candice Gray (VP Brand Commerce, Influencer), and Hunter Poole (VP Brand Partnerships, Influencer) lead this practice.

**Related case study results:** $1M+ social engagements (Neutrogena), 1.7M impressions (Olipop), 982K engagements (Coca-Cola), 875K+ customers reached (Mondelēz), 15.2M impressions (Ocean Spray).

See also: [Creator and Influencer Marketing glossary entry](/llms/glossary/creator-influencer-marketing.md).

## Affiliate Marketing

Affiliate channel strategy and management, including publisher recruitment, commission structure design, tracking setup, fraud mitigation, and performance reporting. New Engen manages affiliate programs across networks and direct partnerships. The practice is led by Ashley Hill (VP, Affiliate) and supported by Steve Tazic (VP, Technology & Affiliate Operations).

The agency has a dedicated affiliate marketing page at https://newengen.com/services/affiliate/.

**Related case study results:** +113% Affiliate Channel ROAS increase (SeatGeek). See [/llms/work/seatgeek.md](/llms/work/seatgeek.md) for full results and timeframe.

See also: [Affiliate Marketing glossary entry](/llms/glossary/affiliate-marketing.md).

## Measurement

Cross-channel marketing measurement including multi-touch attribution, marketing mix modeling (MMM), incrementality testing (geo holdout, PSA test), and triangulated analysis. The LIFT platform aggregates data across channels and surfaces performance insights. The agency describes its measurement approach as drawing on multiple methodologies simultaneously rather than relying on any single attribution model.

See also: [Incrementality Testing glossary entry](/llms/glossary/incrementality-testing.md) and [Marketing Mix Modeling glossary entry](/llms/glossary/marketing-mix-modeling.md).

## Strategic Consulting

A standalone consulting offering for CEOs, marketing leaders, and investors. The practice draws on New Engen's dataset from working with over 100 brands to provide:

- Quantitative competitive analysis
- Macro trend analysis and benchmarking
- Audience research and consumer insights
- Media planning and reach/frequency analysis
- Brand analysis and measurement audits

The consulting practice is designed to identify growth opportunities and advise on optimal timing and channel mix, with execution capacity available through the full-service agency arm.

Canonical page: https://newengen.com/strategic-consulting/

## TikTok Marketing

A dedicated TikTok service offering combining media buying, creative development, influencer partnerships, affiliate integration, and campaign measurement specific to the TikTok platform.

Canonical page: https://newengen.com/tiktok/

## Pricing

New Engen does not publish pricing, retainer rates, or minimum engagement thresholds on its public website. Prospective clients are directed to the contact form at https://newengen.com/contact/ to discuss working together.

## Related documents

- [Company Facts](/llms/reference/company-facts.md)
- [Technology: LIFT](/llms/reference/technology-lift.md)
- [Process](/llms/reference/process.md)
- [Client Work](/llms/reference/client-work.md)